How to Find Facebook Groups With the Discover Tool

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With more than a billion Facebook users actively engaged in groups, there's no doubt that joining a group can help you connect and engage with like-minded people, and even score you, future customers. 

Facebook Groups are the most popular feature on Facebook other than the news feed. Groups encourage genuine discussion among members about their interests and share valuable insights on relevant topics. 

Here's how to easily search Facebook groups that strike your or your business' interests.

How to find and join relevant Facebook groups

Discover, within the Groups tab, will let you browse public and closed Facebook Groups by category, including Groups your friends are in and local Groups. You can see what's gaining traction in your circle, and in your city.

The Discover tab offers 25 different categories such as sports, food, parenting, photography, animals & pets, professional networking, outdoor activities, and much more. Facebook allows you to join up to 6,000 groups, which is obviously overwhelming and almost impossible to keep up with, but nonetheless, you have plenty of options to be a part of.

To use the Discover tab:

  1. Log into your personal Facebook profile

  2. In the left column, click on Groups. If you're already a member of different groups, you'll see a list here

  3. Click on the Discover tab at the top of the page. Facebook will bring up recommended groups based on Pages you've liked, your location, groups your friends belong to, and other clues from your activities on Facebook. You can scroll through various topics to find relevant groups for each subject

  4. Once you find a group that looks interesting, click on the name of the group to view the publicly available information, or click Join to become a member of the group. Depending on the privacy settings, you may become a group member automatically, or you may have to wait for your membership request to be approved.

Voila! Now, it's your turn to break the ice and introduce yourself to your new friends.

The 5 Best Websites to Make Your Own Infographics

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Studies show that we are much more likely to remember information when it is presented in a visually-appealing and organized way, but sometimes that presents a challenge. They also show that we remember 55% more of information when it is paired with a picture. It also makes content more shareable on social media. So how do you pull this off? With infographics of course!

Infographics are a great resource for marketing. While you can pay someone to make them for you, there are also many resources online that are very affordable or even free, that can be used to make stunning graphics. Here’s some websites that can help you take your visual marketing to the next level.

1. Canva

Cost: Free, with an upgrade available for $12.95/month or $119.40/year

Canva is incredibly easy to use and produces beautiful work. Canva can be used to make many other types of graphics as well as edit images. To create an infographic, just choose a template, then drag and drop in your own photos and add in text. Canva has approximately 1,000,000 images to choose from, in addition to uploading your own so the options of creating great content are endless.

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2. Venngage

Cost: Free, with paid packages available starting at $19/month

Venngage has some really great features aside from infographics, such as social media templates that allow users to create specific Instagram posts, blog headers and more, very similar to Canva. They have a solid number of infographic templates, organized by types, including timeline and statistical.  Like many of the others sites, they have templates that are only available to premium members, and in order to download most, you'll have to upgrade. There are also four tiers of pricing: free, premium, education and non-profit, which allows you to access specific features depending on your purpose and price range.

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 3. Easel.ly

Cost: Free, or Pro for $4/month

Easel.ly has a plethora of options to create infographics, but unlike the aforementioned sites, the only type of content you can create using this service is an infographic. Easel.ly is not quite as organized as the other websites, but still most templates are free and very easy to edit.

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4. Zanifesto

Cost: Free, with paid packages available starting at $14/month

Upon first entering, Zanifesto’s site is visually appealing and clean. In order to upload your own graphics (like a logo), you need more than just the free membership option, which makes Zanifesto a little more limited. Once you purchase a membership, there are a decent selection of graphics to choose from. 

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5. Piktochart

Cost: Free, with paid packages available starting at $12.50/month

Piktochart can also be used to make more that just infographics. The templates that they offer to make infographics are simple, yet elegant, and if you choose to upgrade to a “Pro Membership” then there are even more templates available. This also gives you access to higher resolution downloads and removed watermarks from images. Just like Canva, a user can download their own images to make things even more personal. You are also able to change text, colors, background and more to make a stunning infographic.

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5 Essential Tips for the Mobile Worker

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Working on the go is becoming the norm. Whether you're working on a plane, in a coffee shop, or at a coworking space, use these tips to make sure you're prepared.

While mobility used to apply mostly to business trips, many companies offer employees more flexibility to work wherever is best for them. That may be at home, a coffee shop, or a coworking space.

Pack list for an efficient mobile workspace

While every worker and mobile workspace differ, this list is a good starting place when you pack up to work on the go.

  • Laptop
  • Protective laptop bag with storage
  • Laptop charger
  • Refillable water bottle
  • Wireless mouse
  • External storage device (USB)
  • Headphones (so you can't be bothered!)

Mobile working tips, hacks, and tools

Put your headphones on -- Most people take this as the universal sign that you're busy and don't want to be bothered.

If you have to make a call, do it somewhere else -- Whether you're in a coworking space or a coffee shop, the people around you likely don't want to hear your call. Take the call outside or in a private space if possible.

Mask unwanted noise with myNoise -- myNoise is an app that allows users to create a customized noise machine to mask unwanted noise. This is especially helpful if you don't have noise-canceling headphones.

Block internet distractions -- Block mail servers, social media platforms, and other distracting websites for a specific time period with apps and extensions such as SelfControl, Focus, and StayFocused.

Protect your data -- Turn your sharing settings off, enable your firewall and only use WiFi when you need it. You may want to switch to a Virtual Private Network (VPN) while you work in less secure places.

10 Tips to Generate More Conversions From Your Website

Acquisition

1. Use reverse IP tracking

Want to know the identity of your website visitors? Reverse IP lookup software will tell you who is browsing, as they browse - so you can reach out immediately.

2. Create custom landing pages

For different user types, for different search terms, and for different traffic sources. Your customers are looking for specific things, and they want to find them quickly.

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3. Don't neglect the footer

It's extra website real estate, and a perfect opportunity to promote your social profiles, share your contact details, and reinforce your call to action.

4. Stick to standard web features

Don't overcomplicate. Users rely on consistent placement of conventional web features, like a company logo in the upper left corner of your site and a search box in the upper right.

Design

5. The CTA

Less is more. Have a single CTA (not multiple competing ones), make it stand out, and limit the number of available links and options.

6. Use responsive design

This should go without saying, but a responsive design makes for a better user experience. And of course, that translates into better conversion. Also, black text on a white background works. As well as being easy to read, it's what our eyes are used to - both online and offline.

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7. Incorporate live chat

You can't give customer care if you're not there. To offer instant support to visitors as they browse, you need a live chat platform on your website. 

8. Display targeted banners

Tracking software can tell you things like visitor location, traffic source, and the number of previous site visits. Use this data to display targeted ad, relevant to the user.

General Tips

9. Spread out your testimonials

Don't make the mistake of lumping them all on one page. Instead, use them in relevant places across your site to reinforce trust. Each page of your website should be designed with a single goal in mind - not with many.

10. Emphasize authenticity

By placing logos of your prominent customers on your homepage, showcasing the recognizable publications you've featured in, and the award you've won.

4 Tools for Building Facebook Messenger Bots

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So what are messenger chatbots? Chatbots are a simple form of artificial intelligence that you can interact with via a messenger app. But don't let that intimidate you! With the right tools, chatbots are super easy to create and are a powerful way to generate more leads and sales online.

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Facebook Messenger Platform

Did you know 64% of people are messaging more than they did two years ago? Well, now you can start building your own bot directly through the platform’s landing page. The Messenger Platform allows businesses to deliver automated customer support, e-commerce guidance and content and interactive experiences. This feature gives bots the ability to make contextual content suggestions based on the conversation. The option appears in Messenger once a user has interacted with the bot.

Chatfuel

Chatfuel is a do-it-yourself solution that gives anyone the ability to build a full-featured chatbot for Facebook Messenger in a matter of minutes. Using a simple drag-and-drop interface you can start experimenting with your own bot and become an expert at it within a very short time. 

You can use Chatfuel to create any conversational experience in Facebook Messenger. Think of personalized content delivery, marketing, e-commerce, and trivia! 

To give you some ideas, take a look through this list for examples of chatbot experiences built on Chatfuel (it’s best to use a mobile phone with Facebook Messenger application to try them out).

ManyChat

Manychat allows you to instantly chat with your target audience in real-time so you can close more sales fast. Automatically follow-up/send messages, videos, audios, links, content, etc. and collect relevant information so you can provide excellent customer service. Check out their handy guide on messenger marketing and automating with Manychat chatbots.

Botsify

Do you want to automate your customer chat?  Botsify lets you create a smart conversational experience for your business without coding and programming! 

Botsify also allows you to easily integrate your Facebook Chatbots with Alexa, WordPress, and Shopify making your integration that much easier.

Build your Facebook Chatbot with Botsify and you’ll be happy to note that there’s a “Human takeover” feature which lets you cut out the automatic chitter chatter and take control of your conversations.

Another nice feature of Botsify is the ability to save the users responses to a form. This could be a great way to collect information from users. Form responses can easily be exported to CSV through the web interface.


 

5 PR Tools to Improve Outreach Efforts

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PR has the ability to shape the story that you and others tell about your brand. It can change public perception and build momentum for your business. Find out the tools below can help!

Building Media Lists

HARO (Help a Reporter Out) - Help a Reporter Out (HARO) is a free database that connects reporters and sources. Using HARO, journalists get the information they need for their articles, while you get press coverage for your business. It’s a win-win for PR pros (and journalists) to take advantage of this free resource. HARO offers many low-hanging opportunities that should not be ignored.

Buzzsumo - BuzzSumo is a content research and social sharing/monitoring tool that is mainly used as a tool for SEOs and content marketing professionals but also provides value in PR by locating opportunities. You can search by specific topics to see what channels they are trending in and who is writing about it. It allows you to also easily discover the number of social shares and identify social influencer opportunities.

Sharing Your Message

Dropbox - It's a known fact in the PR industry that some journalists hate attachments. If you have more than just a link to share, Dropbox is the perfect resource for sharing multiple file formats and not clogging up inboxes.

Canva - Canva is THE free graphic design tool PR pros need. These days, many design responsibilities fall under the public relations team. With Canva, users can choose among design templates or create from scratch. The site holds a library of more than a million icons, fonts and photos and uses a drag-and-drop technique to make uploading, adding and arranging features quick and effortless.

Tracking PR Opportunities

Coverage Book - When it comes to end of the month reporting on PR media wins, CoverageBook has it figured out. It is easy to use and builds a report for you in minutes rather than the hours of screenshots, digging for unique visitors per month, impressions, and formatting would take manually. There is a free demo period, but after that, you have to pay monthly. If you’re working with multiple clients or have a hard-to-impress executive team, I’d recommend paying the fee and using this service.

3 Ways to Outsmart Twitter's Timeline Algorithm

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Twitter's timeline works like this: all the Tweets from the people you follow since your last visit are gathered and shown in reverse-chronological order. Simple right? Here's the twist. After gathering those Tweets, each is scored by a relevance model. The model's score predicts how interesting and engaging a Tweet would be specifically for you. The highest-scoring Tweets is what shows up at the top of your timeline. 

Twitter also highlights three main characteristics their model considers:

  • The Tweet itself: Recency, media cards (image or video), and total engagement (number of Retweets, likes and comments).
  • The Tweet’s author: What type of past interactions you’ve had with them, the strength of your connection and the origin of the relationship.
  • You: What type of Tweets you found engaging in the past, and how often or how much you use Twitter.

Tweet and engage regularly

Tweeting for the sake of tweeting is never a good idea and, but if you can find the perfect balance of tweeting QUALITY content regularly, your followers probably won't mind it so much. Use tools like Sprout Social to schedule your Tweets so you're consistent with your strategy. Also, if you aren't engaging with other Twitter users, you're going to struggle to build an engaged following. So, schedule engaging updates and respond to your mentions. Easy!

Use video

According to Twitter’s online video playbook, videos are six times more likely to be retweeted on Twitter than photos, and three times more likely to receive retweets than GIFs. If your budget doesn't allow this, consider going live with Periscope. A few interesting tidbits and tips from the playbook include:

  • Video around a live event increases brand favorability by 63%
  • Use captions and visuals for people watching on mobile with the sound off 
  • Brand logo in a video can increase purchase intent by 9%

Re-share top tweets

Twitter moves extremely fast. So even if a Tweet gained traction and earned a lot of engagement, there’s a strong chance a big portion of your followers didn’t see it. Sharing that Tweet again will give you the opportunity to reach some of those followers who missed it the first time around.

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Tips to Help You Capture and Edit Amazing Vertical Videos For IGTV

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Achieving cinematic footage on your mobile phone has never been easier. The onboard camera controls on most smartphones are great, but to get the most control out of your images, follow these tips!

Remember the light

A good general rule of thumb for video is the higher the frame rate, the more light you will need. So if you're trying to capture 60, 120, or 240 frames per second slo-mo, it's best that you do it in good lighting conditions.

Pro tip: Tap anywhere on the screen to focus and expose on that portion of the image.

Watch your storage

More pixels take up more space, but also give you more flexibility for editing.

Even if you don't intend to share your final video in 4K, it's worth capturing in 4K for the most flexibility when you edit (ex: cropping), and then export your final video in 1080p. Of course, this takes up more space on your phone so double check your storage!

Pro tip: Tap and hold to lock auto focus and auto exposure.

Lock it in

Shoot a lot of videos and want the camera to be in video mode anytime you open it? It's possible!

On iOS go to Settings > Camera > Preserve Settings > toggle 'Camera Mode' on

Pro tip: Swipe your finger up or down as you tap (or tap and hold) to adjust exposure.

Don't forget about the sound

It seems obvious, but sound plays a big part in a video experience. If you're outdoors and it's windy, try to shield your phone's microphone.

If you're capturing a sound source that is distant from the camera, try to use a remote microphone or ask a friend to use their phone to record sound.

Pro tip: Turn on the grid. This helps with framing and composing your subject in the frame.

Capture the color

If you like to really go big when it comes to retouching color/looks of your video, apps like Filmic Pro and others have a D-LOG mode.

D-LOG lets you capture a low- contrast, desaturated, raw video, offering you flexibility for color correction.

Do not disturb

Imagine filming, and then in the middle of capturing the best moment ever, your phone rings. Womp womp. Enable 'Do Not Disturb' mode when you plan on capturing longer scenes so that doesn't happen.

Get vertical

You might have some existing videos you'd like to convert into a vertical format. Apps like Wave (desktop) and InShot do this.

InShot Pro tip: start a new project, pick your horizontal (16:9) video, tap on 'canvas', pick 9:16 and pan and zoom the video frame to center it where you want.

 

4 Key Elements to a Successful Landing Page

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1. Have a Great Headline

A headline is the first thing that catches a users attention and if it fails to make an impact it could lead to a higher bounce rate. Therefore, when creating a click-worthy headline make sure that it is short and simple, because seconds count!

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2. Focus on the Benefits

Every piece on the page should push the idea that the landing page offer is beneficial to the visitor. Your copy needs to be persuasive if you want to keep your audience engaged. Ensure that the landing page copy is brief with the benefits clearly stated and to improve readability, make us of bullets.

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3. Create a CTA

A call-to-action button draws the audience attention towards the next step that you want them to take. When it comes to creating an effective CTA make sure that you use large fonts and bright colors that catches users attention instantly. Place it above-the-fold and add a brief yet actionable text like 'Try it for Free.'

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4. Add Credibility With Social Proof

Social proof and trust symbols help enhance the credibility of your landing page. By displaying social engagement numbers like subscribers and followers, you are able to win the trust of your audience. Simiarly, trust symbols like MacAfee Secure and Secure Sockets Layer (SSL) assure your audience that your landing page is safe and secure.

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The Top 4 Ecommerce Platforms in 2018

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In 2017, ecommerce sales worldwide achieved a total of $2.304 trillion in sales, and it's expected to reach $4.5 trillion by 2021. Those are HUGE numbers that should make any business owner look into incorporating it into their business. Here are the top 4 ecommerce platforms based on the number of businesses using them and their key features: 

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1. WooCommerce

WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress.

Total sites using WooCommerce: 2,287,356

Key features:

  • Easy to manage admin panel
  • Unlimited product categories
  • Extensive range of plugins & extensions
  • Secure payment gateway
  • Great shopping cart

2. Shopify

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.

Total sites using Shopify: 1,275,905

Key features:

  • Abandoned cart recovery
  • Tons of themes, plugins, & extensions
  • Mobile-friendly shopping cart, seller mobile apps and many other mobile-based features available
  • Round the clock technical support via live chat, phone as well as tutorials, along with their powerful Shopify community forum.

3. Squarespace

With Premium features, you can create a Squarespace website or online store with custom content and integrations that help your business grow. Premium features, which include the Commerce platform, are available on the Business and Commerce plans.

Total sites using SquareSpace: 1,075,124

Key features:

  • Build an e-commerce store from start to finish without any technical knowledge
  • Tools designed to meet the needs of any small business or organization

4. Magento

Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store.

Total sites using Magento: 651,035

Key features:

  • Open source and unlimited customization options
  • Usability & Manageability
  • More than 9,000 plugins and extensions
  • Free social media extensions
  • Extensive resource library for demos, new plugins, store management and everything around ecommerce stores