Meet the women behind Ballantyne Magazine in our first edition of “Meet The Media Monday” of 2023. This series features a brief Q&A with leading Charlotte media writers, editors, producers, and reporters as we get to know the faces behind the stories that matter most in the Queen City.
We recently chatted with Lindsey Scheumeister, account executive, and Jodi Greenwald, editor-in-chief of Ballantyne Magazine. Ballantyne Magazine began publishing 23 years ago and started as a 40-page staple-bound quarterly magazine. Lindsey and Jodi, the editing and marketing duo, joined the magazine in 2016.
What attracted you to Ballantyne Magazine?
LS & JG: It’s a beautiful publication (if we do say so ourselves), and we were excited to help build a community around the Ballantyne campus. We also get a front-row seat during all the exciting growth in the area.
What do you believe are the challenges of print magazines today?
LS & JG: Rising costs are a big challenge. Plus, print is a slower mode of communication. Yet, you can’t beat the high quality of print imagery. Holding it in your hands is an elevated experience.
Do you feel social media has benefited or hindered print?
LS & JG: Benefitted! It has helped us reach a younger demographic and communicate more frequently with our readers, given that we’re a quarterly publication.
What would you be doing if you weren’t working in your current role/industry?
LS: If I weren’t representing Ballantyne Magazine, I would be helping another local business with its marketing. I thoroughly enjoy communicating value through various marketing platforms.
JG: I love working with niche communities, and I’m a writer at heart, so I would still be in a community-based role, possibly working on a book.
What is your favorite activity or thing to do in Charlotte?
LS: Walks in Ballantyne’s Backyard. Beyond Ballantyne, getting dressed up to go to a Broadway show and dinner uptown or attending Panthers games.
JG: Attending screenings at the Charlotte Jewish Film Festival, which starts on Feb. 4! I’m a former director and current member of the screening committee. It’s in its 19th year and is one of my favorite cultural offerings in Charlotte.