Social media is one of the most powerful marketing tools today, and while businesses are trying to stay relevant on Facebook, Twitter and Instagram, Snapchat is quickly becoming a popular route to reach millennials. Snapchat is an app that allows you to share photos and videos for a limited time before disappearing for good (unless you are that friend who screenshots "snaps"). Shapchat users have shared more than a billion snaps since it's been available. Needless to say, Snapchat is a new force to be reckoned with in the marketing world. Here are some examples of businesses utilizing Snapchat as a unique marketing tool:
GrubHub is a food delivery service using Snapchat to snap promo codes, giveaways, food, photos of interns at work, and more. How could promo codes and pictures of delicious foods not convince you to follow GrubHub on Snapchat?
For the 2014 Super Bowl, Audi paired with Huge and The Onion to connect with millennials by sharing platform-relevant content to drive online buzz. Together they created stock-photo memes with humor about the game, halftime show, puppy bowl, etc. Advertising Age reported that Audi drove the most mentions of any online automaker during the Super Bowl. According to Audi's social media agency, Huge, the brand added approximately 10,000 new followers in the days leading up to and during the event, becoming the first major brand to achieve Snapchat success and receive one the fastest-growing followings ever on the platform.
Free People uses Snapchat to invite followers to a VIP experience that includes a first-hand look at upcoming collections and behind-the-scenes footage of photoshoots.
These are just a few examples of how brands are using Snapchat to market to millennials. Snapchat is a great way to give your audience an intimate brand experience by getting more personal with your audience. Marketing through Snapchat is a versatile way to show off your product, promote your brand and connect with a wider audience. If your business is already in the Snapchat game, we would love for you to share your experience with us!
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