Twitter announced that Moments is now available for all users on their desktop platform. Following in the footsteps of Snapchat and now Instagram, Moments allows users to tell stories with tweets.
In its initial launch last October, Moments were meant to help Twitter users keep up with hot topics and conversations around the world at any given time without having to follow multiple accounts. With this new creative format, Twitter says they’re “giving people a new and dynamic way to tell their stories.”
You can access Moments through the Moments tab, your profile page, or through a Tweet detail. Here’s how you can create your own Twitter Moment with a few easy steps through the Moments tab:
1. Access the Moments tab at the top left of the desktop platform
Next, you’ll click the icon near the upper-right side to create a new Moment.
2. Add the Title, Description, and Cover Photo for your Moment.
In this section, you’ll fill in a few things about your Moment. Twitter recommends users to keep the Title short, but descriptive and the Description should give people a “taste of what to expect in your moment.”
Note that the Title can be up to 75 characters in length and the Description up to 250 characters. Here, you will also add a cover photo using photos or videos from tweets, or upload one of your own.
This is how your Moment will be displayed after you’ve filled out the information: Desktop pictured left, mobile on right.
3. Add content to finish your story
At this point, you will fill in your Moment with tweets. You can access content by selecting tweets from:
- Tweet’s that you’ve liked
- Tweets by other accounts
- Linked tweets
- Twitter search
Once you have tweets in your collection, there’s still time to edit, crop, and save your draft for later use. Ready to make your Moment live? Click on the Publish button at the top of the page.
Here’s an example of Product Hunt’s Moment about Snapchat Spectacles:
We hope you can find fun and creative ways to utilize Moment’s for your brand!
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