3 Ways to Optimize Your Twitter Ads Strategy

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Twitter has become the mecca of social media communication, and while *everyone's doing it* many businesses aren't using Twitter to its full marketing potential. Great content is only part of a successful Twitter marketing strategy. Using Twitter's advertising dashboard a business can gain real followers, prompt conversations, as well as drive clicks and conversions. This allows you to deliver ads to an audience based on gender, geography, keywords and more. You can target specific people, like industry influencers and followers of your competitors. Additionally, you can upload mailing lists to deliver ads to your subscribers or people like your subscribers.

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Screen Shot 2015-03-18 at 11.27.37 AM

You or your business can optimize your advertising potential through Twitter in just a few easy ways.

Promoted Tweets

Twitter's promoted tweets cost about $0.55 per click, which makes this a budget-friendly way to reach out to the right audience. Whether you decide to promote an existing tweet (one that has resonated well with your followers) or promote specific tweets to specific audiences, Twitter's advertising options allow you to choose what types of followers will see your ad and when they'll see it. Once you have gone through the steps to target the right audience, Twitter has a simple budgeting form for you to maximize your promoted tweet(s).

Promoted Accounts

Much like promoted tweets, you have the capability to promote your account using Twitter. Promoted accounts can be seen under the "Who to Follow" section of Twitter, as well as on the left-hand sidebar. This is an easy way for you or your business to gain followers. Twitter allows you to target an audience (like competitor's followers or followers with similar interests), the option to include a tweet from your account to give people a reason to follow you, and an easy way to budget your promoted account.

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Screen Shot 2015-03-18 at 11.27.18 AM

Conversion Tracking

Using the Twitter advertising dashboard you can easily measure ROI for your Twitter advertising campaigns. Just click the Conversion Tracking link in the menu bar of the Twitter advertising dashboard. This is a great way to see what is and is not working with your Twitter marketing strategy.

Twitter's advertising dashboard has created a simple way for businesses to reach out and advertise to more people than ever before. It's important to note that before you advertise using Twitter, you should have a good idea of the audience(s) in which you want to reach. Advertising through Twitter can be a cheap marketing tool, unless you are not targeting the right audience. Take the time to figure out who it is you want to reach and when you want to reach them before promoting your business' Twitter account, so that you can properly reach the right audience and optimize your marketing strategy.

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