In a world where ten-second Instagram stories or thirty-second Tik Tok videos seem to be the only way to capture your audience’s attention span, Instagram’s IGTV feature has truly changed the game of social media. IGTV stands for Instagram TV, and the feature allows businesses to attract more followers and increase brand awareness. IGTV allows users to upload videos up to ten minutes long and recently has introduced an IGTV series feature that allows creators to make a series of videos that are released on a weekly or monthly basis. Read below how different businesses can use IGTV.

Marketing Firms

As a marketing firm, sometimes you want to share social media tips and tricks to people other than your clients. Instagram IGTV is a great way to do so. Consider using the tool in a webinar format followed by a series of Q&A with your followers. Following your webinar, your IGTV will stay on your profile allowing visitors to click and continue to use your firm as a reliable source when marketing for their business.

Skincare Company

Within the skin care industry, consumers want to know and trust how well your products work in real life, not just from your advertising. IGTV is the perfect tool for skin care brands because they can show how to use your products and the results of those products in real time, on real, unfiltered individuals. By showing a nighttime skin care routine using IGTV, viewers can easily become consumers with the step-by-step video guide you have laid out for them.

Retail

The retail industry can easily utilize the IGTV feature when new inventory comes in store or it’s market week and your buying inventory for next season. Capturing your behind-the-scenes experience on what it’s like being a local boutique owner engages your followers and gets them excited for what’s to come. A sneak peek into new spring dresses in a long video format, ensures followers will check back in when the new pieces become available, therefore increasing your sales. Within the IGTV feature, retailers can also add shopping tags within the video leading viewers right to the product page for purchase.

Restaurants

Do you have a grand opening planned for your new brewery or restaurant? Consider using IGTV to capture a walk-through of your brand-new space or highlight a special cocktail on the menu. Enticing or teasing your audience on what your new space encompasses, gives viewers a first look into a new Sunday brunch spot they want to dine at as soon as you open.

Are you ready to utilize Instagram IGTV for your business? Social Ape is here to help! Contact our team today to get started.