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SEO can be a tricky thing to master. Luckily there are many tools out there that can help. Keep reading to learn more about top tools that can easily help you improve your website’s ranking.

Keyword Tool

Keyword Tool is a free tool that gives users relevant keyword suggestions to help improve their SEO, providing users up to 750+ long-tail keyword suggestions for each search term. This tool can be used for free and without even creating an account. Keyword suggestions are produced based on the Google domain and language that users choose. This tool is a great way to help users find the best keywords to reach their ideal audience. By using relevant keywords that are more likely to show up on a Google Search, the tool also makes it easier for other people to find your website.

Google PageSpeed Insights

Google PageSpeed Insights is a free tool that helps users check the speed of their website and gives suggestions on how to improve the page-load time. To use this tool, all you have to do is enter your website’s URL and click analyze. It will then check the speed of your website and show a score for both desktop and mobile. The website scores are color-coded and rank as follows:

Red: 0-49: Poor

Orange: 50-89: Needs Improvement

Green: 90-100: Good


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Google Analytics

Google Analytics breaks down SEO analytics in an easy-to-use format for users. Although this tool is free, creating an account is required. Google Analytics helps users understand how people are engaging with their website to better determine what is and isn’t working. Using Google Analytics, you can learn about new insights from your data. This tool offers analytics intelligence, reporting, data analysis and visualization, data collection and management, data activation and integrations. Google Analytics makes SEO easier by breaking down the demographics of who is on your website to allow for better targeting. This tool is a great way to dive into SEO while being able to easily see who your audience is, how they are accessing your website, conversion rates and total revenue being generated.

Mobile-Friendly Test

Mobile-Friendly Test allows users to check how accessible a website is on mobile devices. To use this tool, simply enter your website’s URL and then click ‘run test’. This tool will quickly analyze your website and be able to tell you if it is mobile-friendly. After analyzing your website, Mobile-Friendly Test will offer details on how to best optimize your website for mobile devices as well as tell you about issues that mobile users are having on your site.

BuzzSumo

BuzzSumo is an SEO research tool that allows users to discover high-performing content, identify influencers, research and analyze data points and monitor social media. By discovering high-performing content, users can tailor their content to maximize engagement. Typing in different keywords allows BuzzSumo to produce a curated list of influencers that fit your niche. This tool is always crawling the web and social media to find the most popular, high-performing content of any niche. BuzzSumo is also able to monitor your competitors, as well as brand mentions and updates within your industry. This allows users to stay on top of their social media and be sure to never miss a mention!


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Social Ape is ready to help you tackle all of your SEO needs. Contact our team to get started today!

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