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Facebook Frame Studio lets developers around the world create and upload simple, static overlaid image filters and digital frames to an image that appears in the Facebook camera. The tool, similar to Snapchat filters, gives your friends, family, and fans a new way to show creativity, enhance an image and show people what they are doing. 


Image: TechCrunch

Image: TechCrunch

For now, everyone has access to creating and submitting Facebook frames using Frame Studio. You even have the ability to target your frame by adding a location, setting a start and end date, and including keywords. Once approved, your frame will appear in the Facebook camera or in Profile frames for use. 


Image: Facebook

Image: Facebook

If your business is interested in creating their own branded Facebook frame, you’ll need to create your design in software like Photoshop. You can create one or several designs to place throughout the frame. Once your design is ready, open the Facebook Camera Effects home page. Click Create a Frame in the upper-right corner to open the Frame Studio tool.

The next step is to upload your design and place it on the blank canvas, where you’ll have the ability to click and drag the corners to scale to your desired size. On the next page, you’ll name your frame and select the owner. Choose a name that’s clear and concise, as friends and followers will be able to search for your frame effect by name. Then choose the owner of the frame (either personal or business). 


The last section will require you to choose who sees your frame and scheduling. This can be set by place, landmark, or point of interest. Choose a start and end date for when your frame will be available and submit. Once approved, your friends and followers will be able to use it. 

What has your been experience like with Facebook’s new tools? Have you tried out Stories or Frame Studio? Let us know in the comments below! 

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