Smartphone

5 Tips For Recording Video From Your Smartphone

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Today, the smartphone right in your pocket can be incredibly helpful when it comes to capturing any moment in action. With a little practice and these tips, you can start recording quick, engaging videos for social media, all from your phone. 

Landscape or Portrait?

When choosing how you'll be filming, you first need to consider where you plan to post the video. If you're posting videos to Snapchat or Instagram 'Stories,' you'll want to record in portrait orientation. This is also common practice when recording yourself and posting on Facebook and Instagram as this format also looks best on mobile (where the majority of people are watching video).

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It's All About The Lighting

Without good lighting, especially on a smartphone, the quality of your video will suffer. With that said, the best source of lighting is your friend, mother nature. But if you're indoors, try to have as many light sources as possible. PRO TIP: Set up your camera so that light comes from behind it to avoid overexposure and lens flare.

Nice and Steady

Keeping your smartphone camera steady is crucial for the best quality video. If you prefer stationary shots, consider using a tripod for the ultimate steady and clear photo. Don't have a tripod? Improvise! Try to find something to support your smartphone on, such as a railing or table. If you're all about mobility and taking quick shots when the moment is right, release the shutter only when your hands are steady. 

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Crop (Don't Zoom)

Our smartphone cameras are equipped with some awesome features at our disposal, but the zoom function is one we shouldn't use. Why? Unfortunately, our phones don't have fancy lenses. Instead, smartphone cameras use a digital zoom that essentially guesses the details of the image and reducing the quality dramatically. Instead of zooming in, move the camera closer, or just crop your enlarged photo later. 

Keep it Short

SQUIRRELL! Whether it's due to a short attention span or not, video needs to get to its point quicker than ever. Studies reveal that videos have just 10 seconds to grab an audience without a dropoff in engagement. Twitter videos are capped at 30 seconds, Instagram at 60-second maximum and Snapchat videos are capped at 10 seconds. So do your best to keep them short, sweet, and to the point.

5 Best Apps for Photography on Your Smartphone

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Most think in order to create jaw-dropping visuals for social media content, you need a DSLR camera, professional lighting, backdrops, etc., but that isn’t the case. Now, all you need is a smartphone to take stunning photos. Apple, Samsung, LG and Google phones are now packing a 12-megapixel camera or above.  In order to create high-quality photos, just point and shoot, then edit your content using the apps below.
 
1. Polarr allows you to create your own filters instead of having to choose from the various filters already provided on social media platforms. You can also take advantage of the advanced editing tools within the app, such as color masking and batch export with filters. The cool thing about Polarr? You can also edit your photos using the desktop version, for either Mac or PC. 

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 2. Over is a mobile app that can add text to any photo. In addition to its simple and unique design, the app has a wide variety of fonts and colors to choose from. Bonus? Over always saves your original photo, which can be helpful when testing out different versions of your image.

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3. Facetune can be used to fix skin blemishes in photos. This app can even alter facial features like decreasing the size of your eyes or changing the face shape. Just a heads up… Facetune will make you a master in the selfie world but for a price of $3.99.

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 4. Color Story is a mobile app that will give your image a distinct color or hue by making it either more vibrant or subdued. This app also allows you to stack filters for the perfect look or add filters to your Boomerangs. 

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5. VSCO is a well-known photo editing app that uses awesome photo filters to create a distinct mood for your photography. You can also snap your photos through the app and use the advanced editing tools to change things like the exposure and depth of field. Additionally, you can find photography inspiration through VSCO’s Discover tab within the app where photos are selected by the VSCO team to be featured.

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Using any of these apps will help you to create stunning, professional quality photos for social media content as well as your website and other marketing materials.