Insights

Optimize Your Instagram Posts With Insights

SOLAR ENERGY
SOLAR ENERGY

If you are using the new Instagram business profile, reviewing analytics can help you optimize your posts to increase your brand's visibility on user's feeds. With this quick guide, you'll get a better understanding of Insights and the metrics behind it.

The Break Down

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IMG_4289

First, tap the Insights icon on the top right of your Instagram business profile. Here, you can find out what the new tools show you and the metrics that are important for any business.

Know When Your Followers Are Online

Want to know the best time to post content for the most engagement? Scroll down to the bottom of the Insights page, and tap See More in the Followers section. You can switch between views to show the most popular day and hours of the week that your audience is most active.

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followersinsight

Demographics

View the age and the gender of people who viewed your choice. You can separate these demographics by location (cities/countries) to find out where your audience is from.

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IMG_4291

Engagement

Business profile users can break down how many users interacted with a post by day, by week, and by month. You can choose the chart to show you Impressions, Reach, Likes, Comments, etc.

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IMG_4290

Follower Activity

At the top of the Insights page, you can swipe left to see important characteristics about the activity your followers.

  • Total Impressions - This will show you the total number of times all of your posts have been seen within a certain time frame.
  • Reach - Based on the time frame you set, you can see the number of unique accounts that have seen any of your posts.
  • Profile Views - Find out the number of times someone has viewed your profile.
  • Website Clicks - Your website is in your profile for a reason. Check to see how many people clicked your website link.

For users that are using Instagram business pages, Insights is an easy and extremely accessible way for people to view analytics and see how they can optimize their posting strategy.

Have questions about setting up a business page? Shoot us an email! We're here to help!

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Using Pinterest Analytics For Business

Analytics
Analytics

 

Pinterest only recently started giving us access to the analytics behind our marketing efforts for Pinterest business accounts. The new analytics tool gives more stats on engagement within your Pinterest profile, like being able to track actions that originate from your profile and actions that result in traffic to your website. This is crucial because it allows you to see where your efforts are being rewarded to maximize your presence on Pinterest, and ultimately the presence of others on your website. First and foremost, if you want to dive into Pinterest Analytics then you'll need to make sure your account is a business account. For those just starting Pinterest for business, it's really easy to convert your account to a business account. Next, I would personally recommend that you include a Pinterest widget on your website or a 'Pin It' button (especially if you're in the retail business or have lots of image-based content on your website); you can build those buttons here. Once you're account is set up, it's time to analyze your efforts.

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p4bmainpage

Your Pinterest Analytics dashboard will contain 3 major categories: your Pinterest profile, your audience & your activity from your website (for this demonstration we are using Kimbrell's Furniture's Pinterest Analytics). Underneath those categories will be a box of  your 'Top Pin Impressions' from the past 30 days, showing you which pins that you've pinned in the last month that received the most impressions, repins, clicks & likes. 

Now let's explore the categories a little further.

1. Your Pinterest Profile

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p4bprofileimpressions
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p4bclicksprofile

This section gives you a little more detail in what's actually going on with your Pinterest profile. With 4 sub-categories-Impressions, Repins, Clicks & All-time, you can see which pins are getting the most traction with your audience. The impressions section will give you data on which pins showed up on your audience's feed the most. The repins section will give you data on which pins were repinned the most. The clicks section will give you data on which pins got the most clicks (which hopefully most of them link back to your website). And the all-time section gives you data of which pins have done the best over-all. You have the option to view your analytics from the past week, the past 14 days or the past 30 days, depending on the timeframe in which you wish to analyze.

2. Your Audience

The 'Your Audience' section basically dives into the demographics of your audience and what they're interested in based on what they are pinning from you and overall. You can see how many monthly/weekly viewers you get on average and what percentage of your audience is engaging with your profile. This section also categorizes your audience by country, gender, metro-area and language, which is extremely beneficial when creating a strategy for your Pinterest account. My favorite part about the audience section is the 'Interests' tab that shows what your audience is pinning and what they are interested in overall.

This particular data (see below) shows that the audience is interested in Home Decor, Recipes, DIY, Furniture, Design, etc., which is right on target for a furniture store. For beginners, if you're only pinning stuff directly from your website, this is a great tab to use. It kind-of prompts you on things you could be pinning to gain more traction. For example, if Kimbrell's Furniture was only pinning their furniture, it would be a good idea to make a 'DIY' related board and a 'Food' related board to spice things up for our audience. Looking at the same ole' stuff can be repetitive, pushy and boring.

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p4baudienceviewers
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p4baudienceinterests
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p4bdemographics

3. Your Activity From Website

This is by far the best thing Pinterest could have done for businesses accounts. Using this analytics tool to see how many Pinterest users are visiting your website will really prove your marketing efforts within Pinterest. This category also has sub-categories: Impressions, Repins, Clicks, Original Pins, All-time & the Pin It button. This will help you analyze different areas of your Pinterest efforts. This section is a great way to find out which pins are resonating with your audience the most so that you can create more content like this. The Pin It button sub-category can only give you data if you build the widget and add it to your website. If you take the time to do that, you can see how many impressions and clicks have been made through your website and see how many times stuff from your website has been pinned directly to Pinterest.

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p4bewbsiteactivity
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p4btip

Throughout analyzing these 3 major categories, you have the option to filter your data based on the devices that your audience is using to engage with your Pinterest account, whether it's a laptop, a mobile device or an iPad. This is helpful where image sizes are concerned. In the image below, you can see that Pinterest Analytics also provides tips in several areas to help you optimize your marketing efforts. You also have the ability to 'Export Data' from the analytics to create reports when needed.

Have you used Pinterest for business yet? If so, share your thoughts or helpful hints!

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How-To: Boost A Facebook Post With Targeting

FACEBOOK 101_
FACEBOOK 101_

 

When it comes to Facebook for business, you have to pay to play. As annoying as that is, unless you have a large following (and even then, not everyone is going to see all of your posts), boosting a post on Facebook is a necessary part of Facebook advertising. In this week's blog, I am going to show you step-by-step how to boost a post on Facebook by targeting a specific audience. First thing's first... Make sure that your post includes an eye-catching photo and an informative and engaging caption. Once you have the post you wish to boost, click the "Boost Post" button at the bottom right corner of the post.

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Once you click 'Boost Post,' Facebook will bring up a page with several options for boosting posts. You will want to click the 'People you choose through targeting' option in the top right corner to make the most of your boosted post. Since you probably won't already have your audience you will need to click 'Create New Audience.'

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targeting

The next step requires a little more thought. Choose a name for the audience that you ideally want to see your post. Pick the location of your intended audience; Facebook even gives you the option to add 'x' amount of miles outside of a particular city. Next, click on the age groups of your intended audience. We chose the minimum & maximum age for this particular post, however you will need to think about the age groups of your intended audience. If the post you are boosting is for a restaurant that sells alcohol, a bar, or alcohol in general, you must have 21 as the minimum age, otherwise, Facebook will not approve of your boosted post. As far as 'interests' go, it is in your best interest to be specific as you can, and to think about the interests of your intended audience. For this post, which is about an upcoming play in Charlotte, I chose the following interests: North Carolina's Blumenthal of Performing Arts, Discovery Place, Performing Arts, Theatre, Acting, Plays, William Shakespeare & Oscar Wilde; these 'interests' are intended to target people living in Charlotte that are interested in plays, acting, and have kids that are interesting in these activities.

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budget

Once you have created an audience for your post, the next step is to choose your ad budget. First, think about how long you would like for your post to run; Facebook requires you to spend at least $1 per day that your post is running. Our post is for a play that is on Thursday, Friday & Saturday, so we boosted it on Wednesday to run for 3 days through Friday in hopes that the audience will schedule the play into their weekend plans. 

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reviewboostpost

Now that you have set up your targeted audience, a budget and timeline for your post, click 'Boost.' You will then see that your boosted post is being reviewed by Facebook and will take approximately an hour to start reaching your intended audience. Once your boosted post run time has ended, you will be able to check out the results and see how many people were reached, how many interacted, clicked on a link, etc. It's a good idea to look this over and learn what you could possibly do different/better for next time!

Boosting a post on Facebook gives your audience a better chance to see and interact with your post. Without paying for Facebook advertising, you are only able to reach a certain amount of people who 'Like' your Facebook page, so it critical to pay for boosting if you want the right people to see you page, event, etc. If you want to run ads through your Facebook page for more page 'Likes,' Facebook will take you through a very similar process as the one above. As long as you've taken the time to think about who your audience is and budget correctly, you will start seeing results on your business Facebook page.

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Facebook Insights: What you need to know to better reach and target your audience

Have you been searching for a tool that will help you better target and understand your Facebook audience? Are you interested in learning about the types of people you reach before you spend money on ads? Sometimes even the best Facebook ads fail because the right type of audience is not being targeted.

In this post, we'll go over the steps you need to take to ensure you know how to effectively target and reach your audience.  Facebook insights provide page owners with the demographics of their Facebook fans such as location, age, gender as well as other information like the time of day that the majority of fans are using Facebook. By analyzing and understanding the trends and usage, you can be better equipped to improve your page and create more brand awareness and business.

Navigating Through Facebook Insights

1. Click on insights. To see the Insights of your Facebook page you first need to click on the Insights tab above your page's cover photo. When you click on the tab it will direct you to the Overview page of which includes topics such as: Likes, Reach, Visits, Posts and People. Keep in mind, only page owners and administrators can view the insights of your Facebook page.

2. Knowing your audience. Click on the People tab to view the demographic information about your Facebook fans, the people that have been reached by your page, and the engagement of fans of your page. This tab can help you determine whether or not you are reaching the desired audience for your business.

The fan tab shows you the gender specifics as well as the locations of your followers. For example, if your page consists of more female fans than men, you would want to target Facebook ads more towards females and the type of content that women would like to see. By knowing your audience, you will be able to better target the type of people who are interested in your page and business.

3. Knowing the best times to post.  When you click on the Post tab on your page, you are shown a graph of the times and the numbers of your fans that are online. You can move your cursor over the purple graph to see the numbers of your fans that are online at certain times. By looking at this graph you can learn the time of day that most of your followers are on Facebook. There are usually 2-3 times a day that are best to post compared to others.

4. What content do people want to see?  Beneath the time graph (shown above) you should see a more in depth table of individual post data based on your past posts. This will show you the type of post (text, image, link), targeting, reach and engagement of each individual post. By looking at this data, you can see what type of posts people are interacting with the most and determine the type of content that your fans are most interested in seeing. For example, Social Ape Facebook fans tend to engage more with posts that include inspirational posts, event announcements and updates of the company.

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By using Facebook Insights, you can collect data that will help you to determine who your audience is as well as the type of content they want to see. Using this data can be a tremendous help when creating Facebook Ads and creating organic content as well. Facebook Insights is free so it's a no-brainer to take advantage of using the tool when creating an awesome Facebook strategy to help your business grow.

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