Demographics

Instagram and Snapchat are Fueling Video Content

TROPICAL
TROPICAL

Video content is no longer 'the next best thing'--- it's the now. Remember when search engine king, Google, bought YouTube, the most popular video-sharing website? A decade later, hundreds of millions of hours of video are being watched by users daily and by 2018, it's projected that 69% of total Internet traffic will be video.

Not only is video becoming the preferred media content by consumers, but popular social media platforms like Instagram and Snapchat are also prioritizing videos over the original still images. In recent updates, Instagram rolled out 60-second video capturing capabilities, 4 times longer than the original time limit. Similarly, Snapchat has affirmed their infatuation with videos when they launched a campaign aimed at brands to 'go vertical with their video.'

Moving forward, it is likely that Youtube remains the superior video content sharing platform because of the sheer mass of users, but there are advantages that give Instagram and Snapchat a dog in the fight.

Demographics

As mentioned previously, there are more popular platforms out there, but Instagram and Snapchat have cozy spots within the trend-setting, younger generation. Since these platforms are geared towards the younger demographic, changes are introduced more easily in comparison to the older Facebook demographic that dislike constant changes.

Instagram Demos
Instagram Demos
  • Snapchat continues to roll out new features that cater to their demographic. From shopping to filters, women under the age of 25 are some of their main targets. Knowing this, your content should replicate content that works for this demographic.
Snap Demo
Snap Demo

Mobile Accessibility

A college professor of mine once used to call cell phones 'crack,' because of what it was; addicting and accessible. Both Instagram and Snapchat are predominately used on mobile devices. With mobile use favored by the greater population, videos are easily created on both platforms and can be instantly uploaded and consumed.

Additionally, you can expect company's to continue advertising through videos. This year, Instagram is expected to earn $1.30 billion in the US ($1.53 billion worldwide) in ad revenue. To put video consumption into perspective, on YouTube mobile, the average video viewing session is now more than 40 minutes at a time.

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IMG_3544.PNG

The Realness Factor

Videos capture and invoke immediacy and realtime moments. Consumers are watching more videos that are relevant to their lives and are in-the-moment from their favorite accounts. Instagram for example, extended their video time length from 15 seconds to 60 seconds for longer, more diverse stories from users. For Snapchat, 'stories' including live video content have become increasingly popular as users become more aware of the importance of video.

Conclusion

The great thing about Instagram and Snapchat is their tremendous growth rate and continuous efforts to change the way we use and view video. Here at Social Ape Marketing, we hope to utilize video in the near future to create unique content for our appropriate clients.

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Snap Your Way to Earning More Business

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11.16.2014 (1)

Does your company associate with the younger demographic? Then you should be considering Snapchat.

Snapchat usage is becoming more than just a fun way to communicate with friends, but a tool utilized by businesses to create innovative content to engage audiences with their brand. With over 100 million daily snap chat users worldwide, businesses are chomping at the bit to integrate Snapchat with their social media marketing.

What is Snapchat?

Snapchat is a social media platform designed to take photos and videos for audiences called 'snaps.' Whether you're a casual user boasting how good your food looks to your friends, or a business owner looking to cash in on marketing their brand, snaps eventually disappear shortly after being viewed. That's where the 'Story' function can be utilized, mentioned a little later.

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IMG_3129

Snapchat Demographics

For every business' social marketing strategy, it's important to reach and engage the largest audience. Statistics show that 71% of Snapchat users are under 34 years old, 45% of that between 18-24. This demographic may suggest to business' whether or not Snapchat is an effective tool for their brand. If your company does cater to this age group, exposure for your business through Snapchat is imperative to experience with, as the numbers of active users is there and growing.

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SPRINGTIME (1)

Snapchat Stories

The Story feature on Snapchat lets users create a loop of 'snaps' compiled over the day to be viewed by followers. Unlike regular snaps, Snapchat Stories can be viewed multiple times a day without disappearing and can be viewed anytime for 24 hours. This method can help a business create a brand narrative, as the compilation of snaps acts as your company's advertising. This gives your audience a better picture of what your brand is all about, while keeping them engaged and updated as you add new snaps to your story.

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Untitled design (1)

Tips For Using Snapchat With Your Business

There are many ways utilizing Snapchat can strengthen a business' social marketing campaign. The fact is, Snapchat provides the immediacy other social media platforms can't deliver.

  1. Provide behind-the-scene content for your audience: Having the ability to see what goes on other than what's apparent, is a good way to keep users engaged in your advertising and willing to come back to your business' Snapchat content. 
  2. Live events are intimate and immediate:Who isn't a fan of live interaction via your mobile device? It's free engagement between your business and your potential consumer audience. This strategy can build relationships with users because of the 'realness' factor of live interaction.
  3. Introduce your new product through Snapchat: Consumers appreciate being able to see a pre-launch product before anyone else. Show off what you're working on live and unedited, as you create interest from followers about the new product.
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Untitled design (2)

These are just a few features Snapchat can provide your business' social media marketing campaign. Just remember, we all love the immediacy of photos, videos, and content created in realtime. So for your business, experiment with Snapchat, find that perfect demographic for your product and brand, and snap away with your bad self!

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