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Growing your Business Instagram is beneficial for your brand in many ways. By gaining new followers, you open the doors to new clients, repeat clients and client referrals. More people exposed to your content will increase the percentage of people using your services and in turn, will boost your sales. You also want to make sure you’re posting exciting content that will keep your audience intrigued.

Using these 3 tips, you will be closer to becoming Verified on IG: using Instagram’s ‘Collab’ tool, responding appropriately to followers and going live on Instagram.

Utilize Instagram Collab Feature

Instagram released a new tool, ‘Collab’ which allows you to invite someone to become a collaborator on the content you’ve created together. This tool is a game-changer for small businesses! Now you have access to collab with a fellow local business and increase exposure immediately. Using the ‘Collab’ feature you will benefit from: both businesses’ names shown in the name handle of the post which portrays a professional business relationship, reaching both businesses’ followers in a single post which will increase total views and you can also utilize Instagram ‘guides’ where you can co-create ads in the in-app magazine together. All you need to do is send an invitation to your desired co-creator and once they accept, the content will immediately appear on their grid and Instagram will notify you.

Respond Appropriately to Your Audience

Responding to your audience is very important to grow your followers. Whenever someone posts a comment or question, you want to respond fast and with a sincere response. People will appreciate acknowledgment from your business and will be more likely to continue engagement in the future. Make sure you are responding to everyone who leaves a comment. Use emojis, hashtags and giveaways where people tag a certain amount of people for entry.

Go Live on Instagram

Going live on Instagram is a great way to gain new followers. People like watching live streams because they get tired from scrolling on their feeds. Going live is exciting because your audience feels like they are with you. Hosting giveaways, question and answer segments or testimonials are great ways to use this tool. By using the ‘Collab’ feature while going live will increase your audience and give you the opportunity to gain new followers!

Growing your business Instagram isn’t as hard as you may fear. By choosing the right team member to invest time to engage on Instagram using these tips will benefit your business and increase your audience. Everyone is on the Instagram app so you want to make sure you have a great representation of your brand displayed and posting great content.

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