The Campaign
In February 2020, the Social Ape team helped to plan and execute the Capishe Southpark Grand Opening. We also distributed press releases to all local media outlets to increase awareness of the opening, which was very well received.
Additionally, we invited 20 Charlotte food bloggers and influencers to celebrate the grand opening and post about their experience, which resulted in an increase in reach and awareness leading up to, during, and the week after the event.
The Impact
Our efforts resulted in several articles, newsletters and TV segments featuring the Capishe Southpark Grand Opening as well as an influx of Instagram posts and stories by Charlotte food bloggers and influencers. Below is a sample of the stories that generated from that outreach.
The Results:
-
Good Day Dish: Capishe – FOX46
-
Proscuitto Pizza – WBTV
-
19 Not-to-Be-Missed Food and Drink Events This February – Charlotte Observer
