The Campaign
In celebration of Mother’s Day, Waverly Place wanted to show off a day of pampering at Waverly Place. This included outreach and coordination with two local influencers visiting retailers such as Hand and Stone Massage, Tre Nail Spa, Drybar, and Chicken Salad Chick. Following their visits, the two influencers also did a giveaway on each of their Instagram accounts offering one of their followers a chance at a day of pampering at Waverly Place.
The Impact
Estimated Pieces of Coverage: 12+
Estimated Views: 8.02K
Audience: 28K
Engagements: 606
