Legion Brewing’s 3rd Location

Case Study

The Campaign

In June 2019, the Social Ape team announced Legion Brewing’s plans to expand to the Freemore West area in fall 2020 with their third taproom location. As soon as the lease on the new property was signed, we sent out an exclusive pitch to the Charlotte Business Journal and press releases to the remaining local and restaurant news outlets. This outreach resulted in numerous articles featuring the announcement, with most outlets reporting on the news more than once. Below is a sample of the stories that were generated from that outreach.

The Impact

  • Articles Published – 13

  • Social Media Shares – 2,870

  • Estimated Coverage Reach – 207,000

The Results:



Est. Coverage Reach


Articles Published


Social Media Shares