The Campaign
In June 2019, the Social Ape team announced Legion Brewing’s plans to expand to the Freemore West area in fall 2020 with their third taproom location. As soon as the lease on the new property was signed, we sent out an exclusive pitch to the Charlotte Business Journal and press releases to the remaining local and restaurant news outlets. This outreach resulted in numerous articles featuring the announcement, with most outlets reporting on the news more than once. Below is a sample of the stories that were generated from that outreach.
The Impact
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Articles Published – 13
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Social Media Shares – 2,870
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Estimated Coverage Reach – 207,000
The Results:
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Legion Brewing to Add Third Location at Adaptive-Reuse Project Near Uptown – Charlotte Business Journal
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Legion Brewing Announces New West Charlotte Location – Charlotte Magazine
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Local Brewery to Open in Freemore West That Once Made Potato Chips – Charlotte Five
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Legion Brewing to Open Third Location in West Charlotte Development – Charlotte Observer
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Legion Brewing Company Opens Third 3rd Location in Charlotte – Food News Feed
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EXPANSION NEWS: @legionbrewing will open a third location in the fall of 2020 – Charlotte Agenda Instagram
Results
207,000
Est. Coverage Reach
13
Articles Published
2,870
Social Media Shares
