Instagram is one of the most popular social media platforms and offers a variety of ways to market your business. Utilizing Instagram Stories is key when looking to increase brand awareness and sales. Keep reading to learn how to best use Instagram Stories to increase your business’ revenue.
Create Eye-Catching Designs
Creating unique and eye-catching designs and templates for your Instagram Stories can get your followers to stop on your stories and pay more attention to what your business is posting. A great template tool for creating branded stories that align with your company’s look is Canva. Canva offers over a thousand template designs to choose from and can be very useful in creating branded Instagram Stories. Eye-catching story designs for stories help your business stand out from the crowd as users tap through stories, increasing brand awareness and recall while drawing people to your website.
Use Hashtags and Geotags
Using relevant hashtags and geotags on your Instagram Stories allows more users to come across your content. By using a hashtag on your story, users will be able to find your content when searching under that hashtag topic. Using hashtags that are relevant to your brand as well as popular hashtags can increase your story views as well as help your target market find your business on Instagram. Geotags work in a similar way by putting your story on the explore feed of the place that was tagged. Geotags can help increase traffic to your business’ Instagram page and storefront if users know where you are located.
Link Stories to Your Website or Product Page
Adding links from your Instagram Stories to either the direct product page or to a relevant landing page on your website is a great way to encourage users to visit your site. By directly adding links to your stories, users are able to just swipe up on the story and it will take them to the link. This strategy is great for driving website traffic and also helps increase sales as it is an easy way for users to go directly to the product or page shown on your story and buy directly from there.
Encourage Engagement With Story Features
Keeping your audience engaged and knowing what they are looking for from your business will further increase brand awareness. Engaging with your audience is made easy through many different features available on Instagram Stories, like asking a question. Your audience can type in responses, allowing your business to learn more about your audience as well as what they are loving, not loving, and what they would like to see more of. Another popular feature is polls that allow users to interact with your business. Such features allow your business to get direct feedback from your audience and learn more about their likes and dislikes, as well as what they would like to see from your business in the future.
Advertise New Products and Special Promotions
Promoting new product launches and special promotional offers on Stories is a great way to advertise without overwhelming your fixed feed with advertisements. By choosing to advertise new products and special offers on Stories, you can add links that allow users to swipe up on the stories and go directly to the correlating pages on your website. Advertising on your stories rather than through a normal Instagram feed post helps to drive website traffic by adding swipe up links and doesn’t overwhelm your Instagram feed with too much “salesy” content.
Add Shopping Stickers
Adding product shopping stickers to your stories allows users to easily click on the sticker and go directly to that product on your website. When posting multiple products to your stories, adding shopping stickers can help users find exactly what product they want easily and quickly. By adding shopping stickers you will increase traffic to your website and increase sales as you are making it a seamless transaction for the customer from start to finish. This feature also allows you to link many products to one story, meaning you do not have to post multiple stories to show off multiple products.
Social Ape is ready to help your business navigate all of your Instagram needs. Contact our team today to get started!
