How To Set Up an Instagram Shop

Instagram marketing has become a useful tool for e-commerce companies. Considering that over 500 million people use Instagram daily and that 50% of users follow at least one business, it’s clear that incorporating Instagram into your business strategy should be a must.

Instagram recently added a shop feature, which allows you to integrate your product catalog with your Instagram profile. This means you can advertise products directly to users through your posts. An Instagram shop page is a great way for customers to familiarize themselves with your business’ products and offerings. Setting up this feature on Instagram requires a few steps.

Step 1: Meet Eligibility

To start, you can only sell physical goods in an Instagram shop. Services are not allowed and your business must comply with Instagram commerce policies. Also, be sure to confirm that your business is located in a country with access to the feature. To check if your country has access, view the list here.

After confirming eligibility, the most important step is having an Instagram Business profile. It only takes a few minutes to create a Business profile or to switch your current profile to business.

To switch your Instagram profile to a Business profile, follow these steps:

1. Go to your profile and tap “Settings.”

2. Tap “Account.”

3. Tap “Switch to Business Profile.”

4. Connect Facebook Account.

5. Done!

Step 2: Connect your Facebook Page

Instagram Shop pulls product information from Facebook Shops, so a Facebook page is required in order to sync the pages.

To connect your Facebook account to your Instagram business profile, follow these steps:

1. Go to your business’s Instagram profile.

2. Click “Edit Profile.”

3. Select “Page” located under the “Public Business Information.”

4. Choose a Facebook Page from your Pages.

*Facebook Page is required

Step 3: Upload Product Catalog

Instagram offers two ways to connect a product catalog to your Business Page. The first is Catalog Manager, which is the same method found within Facebook Business Manager. The second option is the E-commerce Platform Partner. This platform integrates with one of Instagram’s e-commerce partners like Shopify or BigCommerce.

Step 4: Wait for Account Review

After connecting your product catalog to Instagram and having the products appear in your catalog, you can then submit the account for review. It can take up to a few days, so expect to wait a bit. 

To submit your account for review, follow these steps:

1. Go to your Profile and select “Settings.”

2. Sign up for Shopping.

3. Follow the Steps to Submit.

4. Check the “Shopping” tab in your account settings to check your reviews status.

Step 5: Turn on Shopping

Once you receive a notification that your account is approved, you can go ahead and turn on shopping for your page.

To turn on shopping, follow these steps:

1. Go to your Account’s “Settings.”

2. Tap “Business” then “Shopping.”

3. Select the “Product Catalog” you want to add to your account.

4. Click “Done.”

Step 6: Start Tagging and Using Shopping Stickers!

Now that you have the ability to add products to your Instagram profile, you can begin tagging products in posts and use shopping stickers in your stories.

To tag products in a post, follow these steps:

1. Select “Add Photo.”

2. Add a Caption and edit.

3. Tap on “Tag Products.”

4. Tap on photo.

5. Search and Select Product.

6. Tap “Done” and then “Share”.

To use Shopping Stickers in Stories, follow these steps:

1. Tap the sticker icon in the top right of the screen when creating a story slide.

2. Select the product sticker from the sticker tray selection.

3. Select the product you want to feature.

4. Edit the sticker in the story.

5. Share your story!