Worx Tools

Case Study

The Campaign

Our team researched and partnered with several influencers and bloggers whose audiences were interested in DIY and home projects, power-washing, woodworking, etc. We worked with the influencers to coordinate shipping of the product, provide guidance in creating social media and blog posts, negotiate payment or trade, and create the campaign reports

The Products

  • Pegasus Folding Work Table & Sawhorse

  • Hydroshot 20V Portable Power Cleaner

  • Axis Cordless Reciprocating & Jig Saw.

Axis Cordless Reciprocating & Jig Saw

  • 42 Pieces of Coverage

  • 197M Online Readership

  • 176K Estimated Coverage Views

  • 100 Social Shares

Pegasus Folding Work Table

  • 58 Pieces of Coverage

  • 130K Online Readership

  • 5.13K Estimated Coverage Views

  • 260 Social Shares

  • 7.31 Youtube Views

  • 30 Average Domain Authority

Hydroshot 20v Portable Power Cleaner

  • 66 Pieces of Coverage

  • 501K Online Readership

  • 10.3K Estimated Coverage Views

  • 36 Social Shares

  • 13 Links From Coverage

  • 3.41K Youtube Views

  • 45 Average Domain Authority

Results

197.6

Combined Readership

191

Combined Coverage Views

396

Social Shares