The Client
We recently planned a Blogger Brunch at client, Legion Brewing to help spread the word of their new brunch menu.
The Campaign
Blogger Brunch
We were joined by 15 bloggers who were treated to brunch, beermosas, beer samples, and a brewery tour. The event resulted in at least 1 news article, 3 blog posts, and 30 social media mentions. These are still rolling in as we speak. Below are a few stats on the impact that the Blogger Brunch had on increasing awareness of the new brunch at Legion Brewing.
The Goal
To get the news out there that Legion Brewery is more than just a brewery by connecting with bloggers and influencers to get word out that Legion now has a brunch menu.
The Impact
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Bloggers Attended – 15
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Social Media Mentions – 45 permanent mentions + 14 Instagram stories by bloggers
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Potential Social Media Reach – 112,000 people
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Potential News Reach – 30,000 people
Results
45
Social Media Mentions
112,000
Potential Social Media Reach
30,000
Potential News Reach
