The Client
Twenty-Six Acres Brewing Company is located in Concord, NC. Since opening in 2016, the high performance brewery keeps things fresh and new thanks to a belief in brewing variety. Twenty-Six Acres has developed an extensive tap list that includes taproom staples, like Reptar Juice and Unicorn Milk, as well as a variety of seasonal, limited and experimental releases.Their laid-back taproom is designed to be a place for friends and neighbors to gather and relax while enjoying freshly made local beer.
The Goal
To increase engagement and general awareness through organic social media posts across Facebook, Twitter and Instagram. This included a photography shoot to capture fresh new photos of the taproom and beer along with a regular cadence of posts, Facebook Events and Instagram Stories.
The Impact
CAMPAIGN SNAPSHOT: OCTOBER 2020 – MARCH 2021
- Impressions – 1,377,092 – up 183% from previous 6 months
- Engagements – 22,340 – up 1.5% from previous 6 months
- Post Link Clicks – 2,495 – up 263% from previous 6 months
- Page Likes – 598 – up 55% from previous 6 months
- Event Responses – 53k people reached
- Impressions – 63,005 – up 72.5% from previous 6 months
- Engagements – 2,082 – up 139% from previous 6 months
- Post Link Clicks – 54 – up 45.9% from previous 6 months
- Net New Followers – 30 – up 275% from previous 6 months
- Impressions – 504,455 – up 104% from previous 6 months
- Engagements – 10,039 – up 23.8% from previous 6 months
- Story Impressions – 29,727 – up 350% from previous 6 months
Results
183
Facebook Impression Increase
72.5
Twitter Impression Increase
104
Instagram Impression Increase
