Charlotte Radiology – Pink Pint Night

Case Study

The Client

Having served the Mecklenburg and surrounding counties since 1967, Charlotte Radiology is one of the largest and most progressive radiology groups in the nation. In addition to offering 24/7 coverage for 19 hospitals, they also own and operate 14 breast centers, 5 mobile units (mammography and MRI), 2 vein centers and several vascular and interventional clinics. Charlotte Radiology also jointly owns and reads for 5 Carolinas Imaging Services locations.

The Campaign

To kick off Breast Cancer Awareness Month, Pink Pint Night brings the Charlotte community together to support an amazing cause. The event is free to the public and consistently draws 600+ patrons, all who come together to enjoy live music, a silent auction, food trucks, and an exclusive “pink” brew.

The Goal

This annual event raises critical funds for Levine Cancer Institute: Project Pink, providing life-saving mammograms to local, uninsured women. Our goal was to promote the Pink Night event to the Charlotte community through paid advertisements and local targeting while highlighting key event details (location, free entry, silent auction, live music, food truck, NoDa’s exclusive pink brew) and promoting VIP status at the event through donations of $150 (the cost of a mammogram).

The Impact

  • 26,453 Facebook reach and 37,868 Facebook post impressions

  • 1,300 Facebook event responses

  • 40,700 Facebook Event reach and 3,300 event viewers

  • 900 people in attendance

The Result

Raised over $50,000 for local uninsured women in need of life-saving mammograms



Facebook Reach


Event Responses


Funds Raised