The Client
Rich & Bennett have hosted the famous St. Patrick’s Day Pub Crawl in Charlotte, NC since 2000. The pub crawl is considered the largest in the world and attracts over 25,000 people to the Charlotte area each year, bringing in tourism revenue.
The Campaign
In our fifth year working with Rich & Bennet, we created a thorough social media advertising campaign using sales funnels to increase the number of tickets sold for their 20th Annual St. Patrick’s Day Pub Crawl. Each shirt was sold online for $25.
The Goal
To increase the number of tickets sold for the 20th Annual St. Patrick’s Day Pub Crawl held in Charlotte, NC
The Impact
Campaign Dates: January 01, 2020 – March 12, 2020
Revenue – $38,960.02
Ad spend – $5,569.32
Return on Ad Spend – 701%
Reach – 284,929
Impressions – 1,064,032
Facebook Event Responses – 3,652
Link Clicks – 10,455
Purchases – 844
Cost Per Purchase – $6.60
3-second video views – 119,212
10-second video views – 110,628
Results
38,960
Revenue
5,569
Ad Spend
701
Return on Ad Spend
