Birdsong Brewing Sustainability Campaign

Case Study

The Campaign

In April 2023, Social Ape team helped promote Birdsong Brewing Co.’s sustainability campaign, Charlotte Brewery Powered by Solar. Social Ape team wrote a media pitch about Birdsong Brewing’s’ sustainability to include details about the 220 solar panels on their roof as well as their recycling efforts and local creek clean-ups. Included pictures of the solar panels on the roof. The goal of the campaign was to receive at least three types of media stories on how Birdsong Brewing is one of Charlotte’s most sustainable breweries.

The Results