Paxton is a North Carolina native with a degree in Communications - Public Relations from Appalachian State University (go ‘Neers!). She loves building relationships with…

Growing your Business Instagram is beneficial for your brand in many ways. By gaining new followers, you open the doors to new clients, repeat clients…

This past weekend, the streets of Uptown Charlotte were flooded with thousands of people who attended Rich & Bennett’s 20th Annual Halloween Pub Crawl! Over…

Hi! I was born and raised in Charlotte and truly love this city even more now that I’m an adult and can appreciate all this…

As a business owner, you’re always looking to understand who your client is and how to effectively communicate with them. There are 6 human needs…

After the Coronavirus shut down the business community, some workers decided to shut down too. The eagerness and drive to work now seem depleted and…

In the digital world, there is always a possibility that someone will intentionally attack your brand and use your social media as a playground for…

Creating a bond with your clients is a unique part of your operations journey as a business owner. The ideas, emotions and images that once…

Hey everyone! I was born and raised in MD (Go Ravens!) and moved to NC in 1999.  Ever since then, the Tar Heel state has…

Journey back a few years and the thought of filming content vertically was laughable at best. Maybe you would use vertical video for your kids’…