Public relations professionals wear many different hats, from writer to spokesperson to media relations guru. Running an effective PR campaign can seem overwhelming but luckily there are tons of tools available to help efficiently tackle the daily tasks and challenges. Keep reading for our round-up of PR tools you should know about.
Half the challenge of public relations is hitting the right reporter at the right time and ensuring your pitch aligns with the story they’re writing about. That’s where Help a Reporter Out, or HARO, comes in. The free subscription service sends daily emails filled with queries from journalists looking for relevant expert sources. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year in topic categories ranging from Healthcare to Education to Technology.
CoverageBook makes it easy to track all your coverage wins and send them in one easy-to-view report. Instead of spending hours adding URLs to a spreadsheet or taking screenshots, CoverageBook lets you add online coverage and automatically sources an image to use in your report along with data and metrics. Uploading offline coverage, like Instagram Story recordings, print, or radio coverage is also easy. Other user-friendly features include a metrics summary, a highlights section and the option to easily order and sort the coverage. You can create a private sharing link for others to view your link online or create a PDF that’s easy to print.
There are few things more frustrating than discovering a typo in a press release or byline! Grammarly helps support PR efforts by flagging silly writing mistakes. Download the free Grammarly app to your desktop to automatically spell check all of your work to detect spelling, punctuation and other common errors in text. The paid Premium version also includes additional features like clarity-focused sentence rewrites, word choice, tone adjustments and formality level.
Meltwater is a database that offers a quick and easy way to research reporters and influencers, find their contact info and create media lists. Emails and press releases can be sent directly from Meltwater, saving time along with providing valuable insights on who opened your email. In addition to outreach, Meltwater also has dashboards that track media and social media mentions for specific companies.
Keeping track of competitors and key industry terms is a breeze with Talkwalker. The AI-powered platform provides real-time insights from a company’s social media and online media, allowing users to quickly identify any potential issues and complaints. Talkwalker also lets users measure the sentiment and brand health of a company along with its share of voice in the market to help track performance compared to competitors.
Are you ready to put your PR campaign into place? The team at Social Ape can help you get started! Contact our team to learn how we can help.
