LinkedIn is the largest professional network with over 700 million users, so taking advantage of all the features that LinkedIn provides us is a great opportunity to expand your business and reach a broader audience.
Recently, LinkedIn announced that they’re releasing Stories available for all users, being the last social media to adapt the stories style of videos started by Instagram. Stories are so popular that many people prefer them over regular feed posts, which means that using the stories will maximize your engagement with your audience.
Here are some tips with LinkedIn stories to promote your business.
1. Share Professional Tips and business activities
You can share tips with your audience in order to stay connected with them and keep them up-to-date with our activities. Some of the tips you can share are:
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Progress on current projects and a first-look into new projects.
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An office tour
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Behind-the-scenes photos or videos
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Tips and Tricks
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Introduce new employees of your company
2. Share your client’s news and success stories
Showing your client’s news and success stories with your audience will show potential clients what to expect when working with your busibess. This can also help other businesses connect with each other!
3. Host a Q&A with your audience
Doing a Q&A can help your audience to answer any questions they might have with your services or products and potentially convert them into a customer. This will also help humanize your brand and create a connection with your audience.
4. Tease upcoming projects and/or products
Give your audience a taste to create hype behind an upcoming product. If you can share something that gets your audience excited, then they’ll be more likely to share it with their friends and family.
5. Show your company’s culture
You can also highlight individuals that have a great story to share that live the company’s culture and values. This can also help humanize your company and introduce your audience to the people behind the brand.
6. Share latest brand news and announcements
You can share any type of news and announcements to keep your audience up to date with your business and products. Sharing this news will get people excited for the announcements, and will make them more likely to go check it out after seeing the story.
Need help creating social media content for your business? Contact us to learn more!
