In the digital marketing world, having a strong presence on social media is essential for a business. Social media is still constantly evolving, both as a source for potential customers and as a selling platform. Harnessing its potential correctly can be one of the most effective ways to turn leads into customers. Check out our tips on increasing the quality of prospects gained across your business’ social media platforms.
Research and Identify Your Ideal Customer or Client
To make sure you are effectively utilizing social media to attract prospects, you must first ensure that you have defined your ideal customer or client. Know what their pain points are and accordingly shape your content to solve that issue.
Make a list of your ideal prospects by combining aspects of current customers or clients with those you would like to acquire. This is when monitoring and search features come in handy. Most monitoring tools like Sprout Social, Reputology and Mention will allow you to search for relevant keywords related to your industry to help hone your target audience.
Use Tools to Get the Correct Contact Info
There can be a lot of time wasted when it comes to looking for the contact information of a prospective customer or client.. Reaching out via social media is effective but getting their actual email address or phone number on your own is even better.
There are plenty of tools that can help, including Lusha, Clearbit and UpLead. All of these tools can streamline the process of getting prospects’ contact information.
Use Content Strategically and Efficiently
The content is the most important aspect of selling your business on social media., It’s what potential customers or clients are going to use to form an opinion about your business.
Focus on quality content that is going to engage your target audience and help them solve their pain points while also keeping the content diverset. This will help build awareness of your product or services. Part if this is also knowing which social media platform will resonate best with your audience. For example, most Instagram users are Millenials or Gen Z so if your business is trying to reach an older demographic, marketing across Instagram wouldn’t be the best use of your time.
Highlight Your Brand with Social Media
Being active across social media platforms provides a sense of authenticity to those viewing your pages, especially for potential prospects.,
One great way to do this is by showcasing your business’ relationships with current customers or clients. This demonstrates your proven track record of success as well as the value your business places on these partnerships.
Are you ready to hone your social media strategy to attract clients and customers? Let us help! Contact Social Ape Marketing today.
