Have you set business-minded resolutions for yourself in the new year? Whether your marketing goals are to increase revenue, grow your clientele or hone your message, you must start with the basics. In this week’s blog, we’re reviewing our favorite tips for clear and concise writing. Apply these pointers to your day-to-day tasks to improve social media content, emails, website copy and more.
Use Active Language
Nothing is bulkier than a paragraph riddled with passive voice. Use active language for consistency and to remove extra words and phrases.
-
Before: “An agreement was made to…”
-
After: “We made an agreement to…”
Reduce Unnecessary Words
Re-read your copy and eliminate words that aren’t needed. Look for verb pairings and cut back when possible, especially if the meaning doesn’t change when one verb is removed.
-
Before: “Provide assistance to the organization…”
-
After: “Assist the organization…”
Cut Out Adverbs
This may be difficult for you if you have a background in creative writing! Cut back on adverbs and other colorful language if you’re running tight on space (hint, hint – on social media).
-
Before: “Expect an extremely elevated experience…”
-
After: “Expect an elevated experience…”
Avoid Redundant Words
Try to avoid redundant words and phrases that can be written in simpler terms to eliminate “fluff”.
-
Examples: laptop computer, start off, clean up, exit out of, etc.
Eliminate Cliches
Cliches add unnecessary padding to sentences when there are stronger ways to convey your message. People notice when you fall back on these words and phrases.
-
Examples: a shot in the dark, kick off your week, a far cry, tried and true, etc.
Know When to Walk Away
Take a lap. Know when a break is necessary. Even just a few minutes away from your screen (or notepad, if you’re feeling old-school) can do the trick!
Have a pointer of your own when it comes to handling writer’s block, copy editing or rambling thoughts? Pop into the comments section to share more with our team!
