If you are using the new Instagram business profile, reviewing analytics can help you optimize your posts to increase your brand’s visibility on user’s feeds. With this quick guide, you’ll get a better understanding of Insights and the metrics behind it.
The Break Down
First, tap the Insights icon on the top right of your Instagram business profile. Here, you can find out what the new tools show you and the metrics that are important for any business.
Know When Your Followers Are Online
Want to know the best time to post content for the most engagement? Scroll down to the bottom of the Insights page, and tap See More in the Followers section. You can switch between views to show the most popular day and hours of the week that your audience is most active.
Demographics
View the age and the gender of people who viewed your choice. You can separate these demographics by location (cities/countries) to find out where your audience is from.
Engagement
Business profile users can break down how many users interacted with a post by day, by week, and by month. You can choose the chart to show you Impressions, Reach, Likes, Comments, etc.
Follower Activity
At the top of the Insights page, you can swipe left to see important characteristics about the activity your followers.
- Total Impressions – This will show you the total number of times all of your posts have been seen within a certain time frame.
- Reach – Based on the time frame you set, you can see the number of unique accounts that have seen any of your posts.
- Profile Views – Find out the number of times someone has viewed your profile.
- Website Clicks – Your website is in your profile for a reason. Check to see how many people clicked your website link.
For users that are using Instagram business pages, Insights is an easy and extremely accessible way for people to view analytics and see how they can optimize their posting strategy.
Have questions about setting up a business page? Shoot us an email! We’re here to help!
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