Social Ape Marketing turns 13 this week, and we couldn’t be more excited! What started as a small idea has grown into a powerhouse marketing and PR firm helping local businesses tell their stories, amplify their brand, and get the attention they deserve. As we celebrate another milestone, we’re reflecting on some of the incredible work our team accomplished this past year. From major media coverage to meaningful social media growth, here’s a look at a few of the highlights and a peek at what’s ahead.
The Pub at Uptown
Formerly The Pub at Gateway, this neighborhood spot reemerged just one block from Bank of America Stadium as The Pub at Uptown. We helped build buzz and increase brand awareness with more than 24 pieces of media coverage across outlets like Charlotte Business Journal, Axios Charlotte, The Charlotte Observer, Positively Charlotte, Unpretentious Palate, and more, reaching an estimated 233.9K views in just three months.
Squabble Squares
We teamed up with Charlotte’s brand-new, locally created board game, Squabble Squares, to promote the first-ever Squabble Squares tournament hosted at Resident Culture in South End. The event gained traction thanks to features on Charlotte Today, Axios Charlotte, and other outlets. Want to learn more? Read our full blog post here.
The People’s Market
In our 13th year, we helped The People’s Market grow their Instagram following by nearly 3,000 followers and secured 39 pieces of influencer-generated coverage. From influencer outreach to scheduling influencer visits and follow-ups, we managed it all. We also helped roll out a Reels strategy to boost engagement and brand awareness. Check out a few examples here and here. Plus, we promoted the launch of their Myers Park location through engaging content like this, this, and this.
The Funny Bus
In just three months of PR services, The Funny Bus saw 21 media features, totaling an estimated 219.7K views. The comedy tour company was spotlighted by Positively Charlotte, Axios Charlotte, The Charlotte Observer, and more.
Players Athletic Club
This premier indoor training facility earned well-deserved local media attention thanks to our PR work. Coverage included features on QC Life, Tiny Money, WCNC Charlotte, and additional outlets.
Zepeddie’s
After 23 years, this beloved family-owned pizzeria made its return and we made sure people heard about it. We secured more than 30 media placements and helped reignite the buzz around Zepeddie’s opening. Our team even secured national coverage in a Pizza Today feature. Read the full case study here.
What’s Ahead
Now that we’re halfway through the year, we’re looking forward to what is to come. We recently began working with The Public House to enhance their social media presence and acquire new guests with our social media advertising service. We can’t wait to watch their digital presence flourish this year!
We’re also continuing to support long-time partners like Angry Ales, Derive Health, and Hydrate Medical, helping them gain meaningful media coverage and connect with the Charlotte community. Catch up on our work with them here. And for all the latest news and wins, follow us on Instagram at @socialape.
Thank You
None of this would be possible without our incredible clients, passionate team, and supportive community. Thank you for trusting us to help tell your stories and share your wins. We’re proud of what we’ve accomplished, and we’re even more excited for what’s next.
