2024 was a year of growth and learning for not just Social Ape Marketing, but for our clients as well. From influencer marketing events to email marketing campaigns and beyond, we’ve loved watching our clients reach their goals and continue to grow. In honor of our hard work in 2024, we’re taking a moment to reflect on our client’s incredible successes from the past year and how we were able to help achieve their goals.
💛 The People’s Market Elizabeth: Strategic Social Media Leads to Growth and Record Sales
This year, The People’s Market Elizabeth saw its Instagram following grow to over 16.3K, a milestone that played a key role in driving record-breaking sales. By consistently highlighting their unique weekly specials, new menu items, and community-centric events, we kept their audience engaged and eager to visit. Social media remains a powerful tool for connecting with loyal patrons and attracting new ones, and this growth is proof of that.
🍕 Zepeddie’s Pizzeria: A Triumphant Return Through an Effective PR Strategy
After 23 years, Zepeddie’s Pizzeria made an explosive comeback with a reopening that captured the hearts of the community. Our PR efforts secured over 30 media features, including high-profile outlets that celebrated the return of this beloved establishment. The buzz translated into sales, marking a stellar start to their new chapter.
🚌 Funny Bus: Expanding Media Reach to DRIVE sales
Funny Bus took the city by storm in 2024, thanks to strategic media placements that showcased their comedic tours. With coverage on Positively Charlotte, Axios Charlotte, CLT Five, and WBTV, the Funny Bus brand reached new audiences eager to experience their unique blend of humor and city history. This increased visibility contributed to ticket sales and a positive brand reputation.
🍻 Angry Ale’s: Tapping into Influencer Marketing
Angry Ale’s embraced influencer marketing in 2024, and the results were outstanding. Partnering with local Charlotte food influencers, we were able to showcase their revamped menu and unique events to a broader audience. The exposure brought more foodies through their doors and solidified their position as a go-to spot for casual dining and fun.
💧 Hydrate Medical: Boosting IV Drip Reservations
As the go-to destination for hydration therapy, Hydrate Medical saw an increase in IV drip reservations this year. Through strategic online ad placements and targeted campaigns, we helped spread awareness about their services, especially during the hot summer months. The results demonstrated the value of well-planned digital advertising in reaching health-conscious customers.
🍝 Osteria LuCa: Email Marketing Helped a Fundraiser for Hurricane Relief
In the wake of Hurricane Helene, Osteria LuCa took a heartfelt approach to community support by hosting a fundraising dinner. Through our email and social media marketing efforts, the event gained significant attention, leading to a strong turnout and meaningful contributions. The campaign highlighted the power of local businesses coming together for a cause and demonstrated how digital communication can amplify impact.
🧠 Derive Health: Mental Health Awareness in the Spotlight
This year, Derive Health made a huge impact on mental health awareness with appearances on WCNC, CLT Today, Positively Charlotte, and the Good Neighbor Podcast. These features helped educate the Charlotte community on the transformative benefits of Ketamine treatments for depression and anxiety. Our PR strategy focused on positioning Derive Health as a trusted leader in mental health hygiene, creating meaningful connections with their audience.
⚾️ Players Athletic Club: Building Brand Awareness by Securing Media Coverage
Players Athletic Club, Charlotte’s premier indoor team training facility, gained valuable brand awareness through features on CLT Today and the Good Neighbors Podcast. By focusing on their state-of-the-art amenities and community impact, we helped position them as a top choice for athletes and fitness enthusiasts alike. The increased exposure bolstered their reputation and brought new members through their doors.
As we reflect on 2024, we’re filled with pride and gratitude for the opportunity to support our client’s growth and achievements. From expanding social media reach to crafting strategic PR campaigns, our mission remains clear: to help businesses thrive by sharing their stories with the right audiences. Here’s to even more success in 2025!To learn how Social Ape Marketing can help your business reach your 2025 goals, contact us today!
