The Campaign
In March 2023, Social Ape Marketing partnered with Birdsong Brewing to design a standout campaign that elevated the brewery’s visibility in Charlotte’s highly saturated craft beer market. The goal: to attract media attention and public interest through an unexpected combination—pairing Birdsong’s craft beers with beloved Girl Scout cookies. This unique angle, devised by Social Ape, helped differentiate Birdsong from other local breweries while offering a fresh, engaging experience for Charlotte residents.
By drafting an engaging media alert, Social Ape effectively captured the essence of the event, crafting a story that resonated with local press. The team strategically targeted key Charlotte media outlets, pitching the event as a must-attend and leveraging relationships with local reporters and news programs to maximize exposure.
The Results
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Birdsong Brewing and Girl Scout Cookie pairing pop-up this Saturday – WCNC Charlotte
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Beer + Girl Scout cookies = Your weekend plans at BirdSong Brewing – QC Life
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Birdsong Brewing is supporting Charlotte-area Girl Scouts with a Girl Scout Cookie Pop-Up – Charlotte Five
