Instagram has many features including Instagram Stories, IGTV, and Reels. The differences between them all in the length of videos and how long they live on your profile. Instagram Reels are the perfect place to share behind the scenes of your brand and business, or a sneak peak at a new product or service.
Follow along to learn four tips to help increase your engagement using Instagram Reels
The Hook
The first few seconds of an Instagram Reel is the most important part. Having a hook in the opening statements of your Reels can easily make or break your viewers attention. It’s important to add an element, such as text or stickers, that gets users to watch more. Try using different light effects that are found on the app, catchy phrases, or even say “stop scrolling!”
Use Q&A’s
Brainstorming new content ideas can sometimes be difficult, consider using your community and followers to come up with content ideas by using a Q&A. Creating a Q&A Reel is not only easier for you, but it also increases your engagement. Simply take questions from Instagram comments or DMs and create a fun response using Reels. From there, you can create a Q&A series. The more questions you answer, the more questions you’ll get to continue on your series.
End Every Reel With a Call To Action
Reels are a great way to show off tips and advice about your business, product, service or how-to’s. Once you begin creating loads of content with advice, followers and users will begin to want more. It is important to end every Reel with a Call to Action (CTA). That CTA can lure viewers into following you, subscribing to newsletters, or website clicks. By inviting viewers to tap on the description for more information, you are automatically increasing your engagement on that Instagram Reel.
Create Custom Thumbnails for Reels
When you create an Instagram Reel, you will have a choice to select a thumbnail that will be shown on your profile. To keep your feed organized and encourage engagement. To design your own graphics use your favorite editing software and create a cohesive brand template for all your Reels. These thumbnails you create won’t be visible on the Explore page but will be visible on your Instagram Profile.
Are you ready to utilize Instagram Reels for your business? Social Ape is here to help! Contact our team today to get started.
