Facebook is a major social media platform that is utilized by businesses and consumers alike on a daily basis. Running Facebook ads is relatively easy, but you might be wondering if you are getting the most bang for your buck. Keep reading to learn how to increase the ROI of your Facebook ads and ensure that each campaign is successful.

Target Each Audience

When trying to reach your audience through Facebook ads, it is important to note that you are not able to reach your entire audience through a single ad. Segmenting your audience into different groups based on where they are in the buyer journey can help you address their individual needs and thus create ads that will increase your ROI. Segmenting your overall audience into groups helps you address these needs by creating ads based on what each segment group is looking for. More effectively reaching each audience leads to higher rates of converting them into customers, increasing ROI.

Choose The Right Ad Delivery

Through Facebook, you are able to choose an ad type based on that particular ad campaign’s goals. There are also different ad formats to choose from such as dynamic ads, collection ads, and carousel ads. Choosing the right ad delivery will depend on your overall business goals as well as the goal for the specific ad campaign. For example, if your goal is to increase conversions, Facebook will show your ad to the people that are most likely to go on your website and buy your services or products. Understanding your business goals as well as your goals for each specific campaign will help you create and distribute ads that will reach the right people and help you reach your goals.

Utilize Retargeting

Most users will visit your website without buying anything or taking a specific action, so retargeting with Facebook ads is key to turning these users into customers. Facebook retargeting is a cookie that can be added to your website to find users that you thought you may have lost and retarget them with ads so they come back to your website.

Direct Users to a Landing Page

Facebook ads can be used to direct users to a specific page on your website. Do not use Facebook ads to take users to the home page of your website. Instead, use ads to promote a particular product or collection and direct users that click on your ad to the corresponding landing page. Directing users to a specific landing page rather than your website’s home page makes it less confusing and easier for users to access the product or collection they clicked on your ad to find.

Write Effectively

Write your ads as if you and the targeted user are having a conversation. The copy should feel like you are talking with the user, not at them. Facebook ads are not meant to be extremely formal, so using casual language is best. Less formal language ensures that ads come across like a conversation, leading users to be more likely to click on your ad. So make it sound natural when writing your ad.

Run Ads During Peak Engagement Times

To receive the highest number of engagements, ensure that you are posting your ads during high-performing times. Use Facebook’s Page Insights to determine what time your audience is most active and then schedule your ads to run at those particular times to receive the most engagement.

Social Ape is ready to help you navigate Facebook ads and increase your ROI. Contact our team today to get started!