Instagram Reels is a video format that allows you to create short 15-second videos with others. You can record and edit 15-second clips with audio, special effects, stickers, and texts, then share your reel with your Instagram followers.
Reels are an amazing way to expand your audience because videos appear on the Explore page of Instagram, meaning your video could potentially be seen by users that don’t follow you
Before we can create our reel, lets go over the steps on how to create one.
How to Create an Instagram Reel
1.-Slide Left form the home page to open the camera
2.-Scroll right until “REELS” is selected
3.-Use the tools in the left side to prepare your Reel.
4.-When done editing, tap and hold the record button to record a Reel.
5.-After recording, add stickers, drawings, and text to the recording
6.-Publish it!
Now that we know how to create a reel, we have to choose what kind of content we are going to publish. Here are some great options on what to create reels on.
Post Educational Content
This is going to vary based on the brand, but it can be as simple as a video showing how a product works or just showcasing people using a product. This can give users a glance at what your brand is offering as well as educating them on it.
Show your products
Because Reels are located on the explore page, not only users who follow you are going to see the content, but also users that do not follow your page. This is a great opportunity to show what your business has to offer and potentially gain new followers.
Behind-the-scenes content
Posting how your brand operates behind-the-scenes can be a great way to build a connection with your audience. This can help humanize the brand, and have users connect more with it by getting an insight on how operations work and a way to get to know the company better.
Success Stories
Everyone likes a feel-good story, so posting success stories within your brand can be a great way to enhance that relationship with your audience.
Reuse TikTok Videos
Let’s be honest, Reels are kind of the same thing as TikTok. Because of this, we can reuse our TikTok videos and use them as Instagram reels to expand the reach of our brand. This can saves us time and gives us opportunity to come up with new, original ideas for reels.
Collaborate with influences
Nowadays, social media influencers are a great way to expand the reach of your brand, and get it endorsed by a influencer with millions of followers. Almost every brand is getting influencers to collaborate with, so Instagram reels can be a great option to have an influencer come and endorse your brand for 15 seconds.
