Our team loves helping our clients plan, promote and execute an event, especially when it involves pizza and pasta! This week, we’re sharing more about Capishe: Real Italian Kitchen’s SouthPark Grand Opening event.
Capishe: Real Italian Kitchen, a high-quality, fast-casual eatery known for wood-fired pizzas and house-made pasta, opened its first location in Charlotte in early 2019 and was voted Best Restaurant of 2019 by Yelp. In November 2019, Capishe opened its second location in the SouthPark neighborhood. Capishe founder Bruce Willette said, “We wanted to create a space for folks in the SouthPark area to receive authentic Italian dishes at an affordable price. This location offers a new experience for this neighborhood and makes for the perfect date night or night out with the kids. There is truly something for everyone at Capishe.”
The Capishe SouthPark location boasts 3,900 square-feet and features a bar stocked with local beer, Italian wine and Prosecco on tap; an outdoor patio and the same delicious menu offered at the original Morehead location. Guest favorites include the Rigatoni with Chicken ($10), San Lorenzo pizza ($11) and Seared Chicken salad ($10). For those with a sweet tooth, Capishe offers gelato and cannolis for dessert. Even better? The SouthPark location provides a convenient carry-out area and plenty of parking.
In January 2020, we began working with Capishe to help promote their Grand Opening for the newest location ahead of the February 20 event. After debriefing on their first location’s grand opening, our team created a Public Relations and Influencer Marketing strategy for the SouthPark location. After a month of press release distribution, event calendar submissions, and digital, TV and influencer pitching, it was time to celebrate!
Then came the snow. As the event week approached, Charlotte’s forecast reflected the possibility of snow and ice. Thankfully, our area wasn’t hit as hard as expected and we decided the show must go on! Thanks to coverage from CharlotteFive, Charlotte Agenda, Unpretentious Palate and local influencers, the line at Capishe SouthPark was nonstop for two hours – even in the snow! Guests enjoyed a ‘Buy One Pizza, Get One Pizza Free’ special, live music, raffles, free t-shirts and more.
Our team is thrilled to have been part of Capishe: Real Italian Kitchen’s SouthPark Grand Opening event and appreciate those that braved the winter weather to celebrate with Capishe!
Need help planning your next event? Contact the Social Ape team to learn more about how we can assist your brand or business.
