The Campaign:
In Summer 2024, the Social Ape team worked with the Zepsa family to announce the highly anticipated reopening of Zepeddie’s Pizzeria after a 23-year hiatus. To generate excitement for the Charlotte OG, Social Ape Marketing crafted press releases and media alerts highlighting the return of the beloved pizzeria.
The campaign goal was to secure prominent media coverage of Zepeddie’s grand reopening while reintroducing the brand to loyal customers and new pizza lovers alike. Social Ape leveraged its network to ensure Zepeddie’s received widespread attention and a warm welcome back to the city’s food scene.
The Results:
- Menu sneak peek: A ’90s pizzeria is making a long-awaited return to Charlotte – Charlotte Observer
- Zepeddie’s Pizzeria plots return in lower South End after closing 23 years ago – Charlotte Business Journal
- Zepeddie’s Pizzeria Returns After Decades-Long Closure – Queen City Nerve
- RETRO CHARLOTTE PIZZERIA IS BACK – CLTFive Instagram
- Zepeddie’s Pizza back in Charlotte – WCCB Charlotte
- Zepeddie’sPizzeria to Open Friday, Nov. 1st – CLT Today Instagram
- RE-OPENING SOON: Zepeddie’s Pizzeria is opening in LoSo this Spring after being closed for nearly three decades – Laura Barrero Twitter, Axios Charlotte reporter
