The Campaign:
In January 2024, the Social Ape team worked with Angry Ale’s to promote their unique Swelce Brunch, designed to attract a broader audience beyond their usual sports fan crowd. Social Ape partnered with local news to secure coverage for the creative themed brunch, which combined delicious food with a fun, lively atmosphere for the Charlotte community. This effort helped boost visibility and attracted new patrons, creating buzz for the restaurant.
The Results:
- Angry Ale’s is Having a Taylor Swift/Travis Kelce “Swelce” Brunch this Sunday – WCNC Charlotte
- Local Restaurant Hosts ‘Swelce’ Brunch – WBTV News
- SWELCE-THEMED BRUNCH THIS SUNDAY – Charlotte Five