What are Custom and Lookalike Audiences?Custom Audiences and Lookalike Audiences are created by the data acquired from your website traffic or engagement with your Facebook…
April SmithNovember 8, 2017
Public relations is about creating relationships and storytelling to expand your brand’s influence in your industry and community. Here are a few reasons why public relations…
April SmithOctober 25, 2017
Have you ever watched a friend’s Snapchat story that is then immediately followed by an ad that actually looks as if you’re watching another individual’s…
April SmithOctober 18, 2017
If you’re a business owner or marketer responsible for handling social media accounts, then you’re more than likely to receive negative feedback at some point.…
April SmithOctober 11, 2017
If you advertise on Facebook, at one point in time you've probably run into a bit of confusion over deciding on which tool to use…
April SmithSeptember 27, 2017
Most think in order to create jaw-dropping visuals for social media content, you need a DSLR camera, professional lighting, backdrops, etc., but that isn’t the…
April SmithSeptember 20, 2017
One of the questions that I get asked the most as a social media marketer is, “How do I decide on a budget for my…
April SmithSeptember 13, 2017
How do you determine the best social media strategy for your business?As we know, the social media landscape is constantly changing, and it's difficult to…
April SmithAugust 30, 2017
Do you find it challenging to find high-quality, license-free images at no cost? Thankfully, there is a wide range of websites popping up that offer…
April SmithAugust 23, 2017
