If you're an active social media user, you've probably been tagged in a giveaway or two. These types of promotions are a popular and powerful…
April SmithOctober 9, 2024
If you're starting a business or working in marketing, chances are you've heard of Influencer Marketing. Influencer marketing has become an essential tool for brands…
April SmithSeptember 18, 2024
Artificial Intelligence (AI) has become the beating heart of modern life, revolutionizing how we interact with technology and access enlightening information. Like a digital co-pilot…
April SmithSeptember 11, 2024
Last month, we celebrated the 12th anniversary of Social Ape Marketing and couldn't help but reflect on the incredible journey we've had. Twelve years ago,…
April SmithSeptember 4, 2024
Meet the women behind Ballantyne Magazine in our first edition of “Meet The Media Monday” of 2023. This series features a brief Q&A with leading…
April SmithJanuary 25, 2023
As the nation continues to pray for Buffalo Bills safety Damar Hamiln, thousands of people frantically searched online for Damar’s condition updates. Among the hundreds…
April SmithJanuary 11, 2023
As the end of the year draws near, you may wonder how to pitch the media during the holidays. Some traditional publications may be on…
April SmithDecember 14, 2022
FOUR TIPS FOR IMPROVING YOUR TV PITCHES Working with the media takes patience, know-how, and a true understanding of deadlines and timing. So whether you’re…
April SmithNovember 30, 2022
Hi, I'm Meredith! I am from Hickory, North Carolina, but I have been living in Charlotte for the past four years. I attended the University…
April SmithNovember 16, 2022
