Event marketing is becoming an increasingly popular component of PR campaigns. Live events enable in-person interaction and feedback between businesses and customers who, in turn,…

So, what exactly are messenger chatbots? Chatbots are a simple form of artificial intelligence that you can interact with via a messenger app. But don't…

Influencer marketing is quickly becoming one of the most popular and effective methods for brands to reach a large, highly-focused audience and increase awareness about…

As podcasts continue to gain popularity within mainstream media, I find myself discovering an abundance of podcasts that are incredibly helpful as a business owner…

Pitching to media is one of the key elements of public relations. Cultivating relationships with media, identifying compelling stories, crafting the messaging, and finding the…

Getting your business account to thrive on Twitter is a demanding task, so it's never a bad idea to learn some new tips and tactics…

We’re taking a different approach with this week’s blog post to announce our newest campaign!We’re thrilled to announce that we’ve partnered with several local creative…

The vast selection of image formats can be pretty overwhelming, but there's a method to this madness. When creating or manipulating graphics, it's important to…

A successful public relations strategy includes a variety of moving parts. Whether you’re conducting research, building out a media list, or pitching targeted stories, segments,…

It’s no secret that social media has forever changed the PR and marketing landscape. On top of enabling brands and target customers to directly interact,…