April Smith

A successful public relations strategy includes a variety of moving parts. Whether you’re conducting research, building out a media list, or pitching targeted stories, segments,…

It’s no secret that social media has forever changed the PR and marketing landscape. On top of enabling brands and target customers to directly interact,…

The right Google Chrome extensions can have a big impact on your productivity, helping to better manage your browsing, your planning, your content creation efforts…

Public Relations is a field that is constantly evolving. While the goal of building trust and relationships with audiences, journalists, and clients is still the…

This may come as a surprise, but email marketing still has one of the highest ROI of any marketing channel. It takes time and patience…

Do you want more traffic from Google? Quality content is the number one driver of your search engine rankings.Discover the easiest ways to improve SEO…

Knowing the best ways to repurpose your top social media content is key to getting consistently good results. Find out how to make the most of…

Do you need help measuring the ROI of your actions on social media? Not sure how to present this? Read on to look at the…

Generating conversions is no easy feat. But putting these strategies into practice will help you begin monetizing your website and capturing those potential e-commerce customers.Acquisition1.…

Plan Your ContentOutline your goal - What are you looking to achieve? Are you trying to get visitors to your site? Or teach them something…