April Smith

Pinterest is more than just a platform for DIY projects and recipe ideas, it can be a powerful tool for businesses looking to increase brand…

At first glance, Snapchat may seem like an unconventional choice for your business marketing strategy. However, with over 414 million daily users as of 2024,…

Managing social media for a business can start to feel routine over time. While consistency is key, it's just as important to keep your feed…

Have you ever been reading an article and thought to yourself, "This is a really unique story," or "I didn't know that about this business,"…

When people think about holiday marketing, their minds often go straight to Christmas. While it’s true that major holidays require a more extensive strategy, being…

In today’s social media world, eye-catching graphics are a helpful tool for standing out online. Large brands like Chobani, Glossier, and Oatly have mastered the…

The word algorithm gets thrown around all the time in conversations around social media, but what does it really mean? And more importantly, how can…

In 2025, it’s no surprise that Instagram remains a leading platform for businesses to promote their products and services. But are you using Instagram and…

Short-form video content has increased in popularity over the past few years, transforming the way businesses engage with audiences online. TikTok was at the forefront…