Influencer events are one of the best ways to build brand awareness and connect with new audiences. When done right, they create authentic moments, spark social media buzz, and generate user-generated content that lives well beyond the event itself. Whether you’re opening a new space, launching a product, or simply creating an unforgettable brand experience, influencer events can help strengthen your brand’s voice and grow your reach.
In this week’s blog post, we’re sharing three ways to take your next influencer event to the next level. These tips are simple to implement and can make a big impact on how your brand is experienced and shared online.
1. Set Up a WiFi Splash Page with Event Info
As soon as guests connect to the event WiFi, greet them with a branded splash page that includes all the resources they need. This could include:
- A downloadable press kit
- Your brand’s social media handles
- Event hashtags
- A link to tag or post directly
How to do it:
If your event space offers guest WiFi, ask if they can help you customize the login page. You can create a branded landing page using Canva or Linktree and set that as the redirect.
Why it helps:
It eliminates the need to micromanage. Instead of sending follow-up emails or answering the same questions multiple times, everything is available the moment they connect. It’s helpful, seamless, and keeps your branding front and center.
2. Add a FOMO Widget to Your RSVP Page
A little social proof goes a long way. Adding a widget that shows how many people have already RSVP’d can build excitement and encourage others to sign up.
How to do it:
Platforms like Luma, Eventbrite, and Tito offer built-in RSVP counters. You can also use tools like Proof or Fomo to display real-time registrations or page activity. Just embed the widget on your RSVP page and let it work its magic.
Why it helps:
Seeing that others have already committed creates urgency and builds anticipation. It helps your event feel like the place to be, which can boost attendance and increase engagement.
3. Create Custom Lightroom Presets for Consistent Content
If you want the content from your event to look polished and on-brand, offer influencers a Lightroom preset to use when editing their photos.
What is Lightroom?
Lightroom is Adobe’s photo editing app, widely used by creators. Presets are filters you can apply to photos to get a consistent look and feel.
How to do it:
You can create your own Lightroom presets or work with a photographer to design them. Once created, send the preset file to influencers ahead of the event along with a short tutorial on how to use it in the free Lightroom app.
Why it helps:
Using a consistent filter helps all the photos from your event feel cohesive, even across different accounts. It reinforces your brand’s aesthetic and makes your event coverage look extra polished and professional.
If you want help setting up an influencer event or elevating your next experience, reach out to our team today. We’re here to help you build real connections and create moments that get people talking.
