If you’re already using email marketing to connect with your audience, whether for your own business or on behalf of a client, you’re off to a great start. But there’s always room for improvement. Elevating your email marketing strategy can lead to higher open rates, better engagement, and ultimately, stronger results. Here are three key ways to take your email marketing to the next level.
Tip 1: Craft Engaging Subject Lines
Your subject line is the first thing your audience sees, and if it doesn’t grab attention, your message may never get read. To improve yours:
- Keep it short so it remains visible on mobile devices, and get straight to the point.
- Include a detail that entices the reader, such as an exclusive offer or exciting news. The more descriptive, the better.
- Ex. “Try Our Monthly Waffles!” vs. “Try Our March-Inspired Green Lucky Charm Waffles!”
- Avoid excessive punctuation, as too many exclamation points or question marks can make your email look like spam.
Tip 2: Make It Newsworthy
A strong email should feel timely, relevant, and important to your audience. To ensure your content is newsworthy, consider these factors:
- Timeliness: Advise on industry trends or predictions before others do.
- Impact: Share an update that affects your customers, like new locations or changes in operational hours.
- Prominence: Tell the story of how your business started or recap a local media channel your business was featured on.
- Proximity: Highlight local events, pop-ups, or promotions targeted to the local community like announcing a Panthers-themed trivia night to your Charlotte brewery.
- Novelty: Showcase something new or unique. Focus on what sets your business apart from others.
- Human Interest: Feature an inspiring customer or employee story.
Tip 3: Try Segmenting Your List
Not all subscribers are the same, so sending everyone the same email may not be the most effective strategy. By dividing your audience into smaller, more targeted groups, you can create more personalized content that resonates with each segment. Consider segmenting based on:
- Demographics, such as location, age, or industry.
- Previous buying behavior, like identifying customers who have purchased a specific product and sending them recommendations for related items.
- Engagement level, with different emails for those who regularly open your messages versus those who haven’t engaged in a while.
By refining your subject lines, ensuring your content is timely and relevant, and segmenting your list for a more personalized approach, you can significantly improve your email marketing results. Want some help? Reach out today to see how Social Ape Marketing can take your email marketing to the next level.
