Pinterest is more than just a platform for DIY projects and recipe ideas, it can be a powerful tool for businesses looking to increase brand awareness, drive website traffic, and convert customers. With millions of active users searching for inspiration and new brands to engage with, Pinterest offers a unique opportunity to attract potential customers, boost online sales, and spread word of mouth. Whether you’re looking to showcase your products, promote services, or establish your brand as an industry leader, Pinterest can help.
Interested to see if Pinterest is a good option for your business? In this blog post, we’ll walk you through how to create a board, what types of brands and target audiences respond best to Pinterest, and even provide a variety of content ideas to get started today.
Why Pinterest?
Pinterest acts as a visual search engine, allowing users to discover new brands, products, and inspiration. Businesses that perform well on Pinterest typically sell physical or digital products, offer services that can be visually represented (such as photography or event planning), or provide content that aligns with lifestyle and personal development interests.
Getting Started with Pinterest for Your Business
If you’re new to Pinterest, follow these steps to create a board that aligns with your brand’s vibe and attracts your ideal customers:
- Sign Up for a Business Account
- Visit Pinterest for Business.
- Click on “Join as a Business.”
- Fill in your business name, email, and industry.
- Claim your website to enable rich pins and track analytics.
- Choose a Theme for Your Pinterest Board
- Select a theme that reflects your brand’s aesthetics and target audience.
- Use your brand guide of colors, fonts, and logos to personalize your board.
- Optimize Your Pinterest Profile
- Use your brand logo as your profile picture.
- Write a compelling bio that includes relevant keywords that your audience might search for.
- Add your website and other social media links.
What to Add to Your Pinterest Board
To make the most of Pinterest, focus on a mix of promotional, inspirational, and educational content. Here are a few ways to get started creating content for Pinterest:
- Your Products or Services
- Upload high-quality images of your products or services with links to purchase or book.
- Create pins showcasing examples of your work if you offer a service, and include the link to examples.
- Aesthetic Styling & Eye-Catching Graphics
- Use Pinterest-friendly graphics to make your pins stand out.
- Share styled product images, lifestyle shots, and mood boards that fit your brand’s identity.
- Customer Testimonials & Reviews
- Highlight positive customer experiences with visually appealing testimonial graphics or quotes.
- Inspirational & Niche Content
- If your business is in fitness, beauty, or wellness, create motivational quote graphics.
- Finding a way to make visually appealing challenges or bingo cards relevant to your industry can also be a helpful tool.
- For example, if your coffee shop has new monthly drinks, create a bingo card for customers to print and offer a prize when the card is completed.
- Promote Events, Giveaways, & Socials
- Announce upcoming pop-ups, in-store events, or online sales.
- Encourage engagement by promoting contests and giveaways.
- Cross-promote your Instagram, TikTok, or newsletter to drive traffic.
- Community Resources & Giving Back
- Share content about causes your business supports.Offer tips and resources related to your industry (e.g., sustainability guides for eco-friendly brands).
Pinterest is a long-term investment that can generate leads and brand recognition over time. By curating boards that showcase your brand’s story, values, and offerings, you’ll create a visually compelling presence that attracts and engages your target audience.
