Managing social media for a business can start to feel routine over time. While consistency is key, it’s just as important to keep your feed engaging, informative, and unique. Creating fresh content week after week can be exhausting, and every marketer or business owner may eventually find themselves in a rut. That’s why having a few secret content weapons on hand can help ensure your social media presence remains strong. If you’re looking for ways to refresh your content, here are five ideas to bring new energy to your posts.
1. A Day in the Life of an Employee
Showcasing a day in the life of an employee helps highlight the personality and hard work that goes into running your business. Whether it’s a behind-the-scenes look at an employee preparing for a busy day, interacting with customers, or working on a special project, these moments make your business feel more relatable and engaging. A B2B company might show a team member meeting with clients or writing handwritten thank-you cards. Restaurants can feature an opener setting up the kitchen or a closer wrapping up the night. Retail stores can give a peek into how they choose and style new products for window displays. Focusing on unique or exciting tasks will help drive engagement and give your audience a true sense of the effort that goes into your business.
2. Behind the Scenes
People love getting an insider look at how things come together. Behind-the-scenes content builds anticipation and makes your audience feel included. This could be showing how a menu item is made from start to finish, like we did with The People’s Market’s Piadina, or giving a glimpse into an influencer marketing event. It can also be highlighting the energy of a professional photoshoot, like this one we did for Osteria LuCa, or showing BTS of your team on a big media interview like we’ve done for Birdsong Brewing in this post. No matter the business, sharing a behind-the-scenes moment adds depth to your content and gives followers something fresh to engage with.
3. Customer Reviews
Your customers’ words can be some of the most powerful marketing tools at your disposal. If you’ve collected great reviews, showcasing them in creative ways can help reinforce trust and boost engagement. While we’ve covered strategies for leveraging customer reviews in this previous blog, featuring feedback on new menu items, standout service from your staff, or unique offerings is always a strong approach. Sharing real experiences from customers makes your brand feel more authentic and encourages others to engage with your business.
4. Highlight Differentiating Services
Every business has something that sets it apart, but those differentiating services often go unnoticed if they aren’t regularly highlighted. If your business offers event hosting, catering, conference rooms, curbside pickup, online ordering, membership perks, and specialized dietary offerings, these are all great things to feature on social media. Many customers might not even realize these services exist until they see them in action. A quick video showing how easy it is to place an online order or a post featuring a beautifully set up event space can encourage new engagement and bookings.
5. National “Holidays”
Jumping on trending national holidays is a fun and easy way to keep your content fresh. Whether it’s International Waffle Day on March 25 or National Burrito Day on April 3, there are countless opportunities to tie these themes into your content. These posts can be informative, playful, or promotional depending on your approach. The key is to choose holidays that align with your brand’s personality and audience interests, creating timely content that feels relevant and engaging.
Keeping your content exciting doesn’t have to be a struggle. By incorporating these ideas into your social media strategy, you’ll have a steady stream of fresh and engaging posts that help your brand stand out. Next time you find yourself in a rut, refer back to this list and bring new life to your content strategy!
Are you struggling to keep your social media content engaging? Reach out to us today to learn more about the services we offer.
