In today’s social media world, eye-catching graphics are a helpful tool for standing out online. Large brands like Chobani, Glossier, and Oatly have mastered the art of using recognizable visuals to build strong online identities. High-quality graphics can boost engagement, reinforce brand identity, and make content more shareable. For small businesses, creating professional-looking graphics can be a challenge. That’s where design tools like Adobe Express, VistaCreate, and Canva come in. Canva, in particular, has emerged as one of the most popular tools for small businesses due to its ease of use and extensive design features. But did you know Canva offers a Pro version with even more advanced tools?
In this blog post, we’ll break down Canva Pro’s key features to help you decide if it’s the right investment for your business. Plus, we’ll cover some common user feedback and how to make the most of the free trial before committing.
Canva Pro Features:
Background Remover: One of Canva Pro’s most popular tools is the Background Remover, which allows users to erase backgrounds from images with a single click. This is especially useful for product photos, social media posts, and branding materials. Instead of spending time manually removing backgrounds in Photoshop, Canva Pro automates the process, saving time and effort.
Resize Tool: Ever created a graphic for Instagram and then realized you also need it for Facebook, Twitter, or LinkedIn? The Magic Resize feature instantly reformats your design to fit different social media platforms, ensuring that your content looks polished across all channels.
Exclusive Elements: Canva Pro users get access to an expanded library of premium stock photos, videos, icons, and illustrations that aren’t available in the free version. This means higher-quality graphics, more customization options, and a more professional look for your brand’s content. If you often find yourself scrolling through Canva’s free elements and wishing for more variety, the Pro version is a great solution.
Integrated Social Media Scheduling: With Canva Pro’s Content Planner, you can schedule and post your designs directly to social media without needing an external scheduling tool like Sprout or Hootsuite. This built-in feature helps streamline your workflow and keeps your content organized, especially if you manage multiple social accounts. This is an especially helpful feature for businesses or freelancers looking to cut costs elsewhere.
Easy Animations: Want to make your graphics pop? Canva Pro includes animated design options that bring static posts to life. Whether it’s simple text effects or motion-based graphics, animation can add an engaging touch to your content without the need for advanced editing skills.
Brand Kits: For businesses that want to maintain a cohesive look across all designs, Canva Pro’s Brand Kit is a game-changer. You can save your brand’s colors, fonts, and logos, making it easy to apply them to every design. This ensures that all your content stays on-brand and professional without having to manually input your brand’s details every time.
Magic Design: Canva has recently introduced AI-powered design tools, like Magic Design, which can generate template suggestions based on your input. This is great for beginners who may not know where to start or those who want quick, professional-looking designs with minimal effort. While AI design tools are still evolving, Magic Design offers a useful way to speed up content creation.
What Users Are Saying About Canva Pro Online:
Canva Pro is widely regarded as a valuable tool, especially for small businesses and individual creators. A Reddit user shared their experience, saying:
“Canva Pro is definitely worth it for many users, especially small business owners and individual creators. It offers a wide range of features that can save you a lot of time and effort.”
However, some users have reported mixed reviews about Canva’s Magic Studio, an AI-powered suite of tools that sometimes lacks precision compared to manual design work.
Final Thoughts:
If your business relies on creating a high volume of social media graphics, marketing materials, or branded content, Canva Pro can be a useful investment. The background remover, Magic Resize, and brand kit alone can save you hours of work each month, while the expanded design elements and scheduling tool add even more value.
Still unsure? Canva Pro offers a 30-day free trial, allowing you to test out all the features before committing. If you find that the premium tools help streamline your workflow and elevate your brand’s visuals, it may be worth upgrading.
