The word algorithm gets thrown around all the time in conversations around social media, but what does it really mean? And more importantly, how can you better understand it to improve how you use these platforms? In this week’s blog post, we’ll break down three major social media algorithms and share practical tips on how to create content to naturally improve your reach and post’s performance.
Social media algorithms are complex formulas that determine what content appears in your feed based on your activity and engagement. These algorithms analyze factors like the posts you like, save, share, and comment on to predict what content will keep you engaged. For example, if you frequently like, save, and share recipe content, the algorithm will prioritize more recipe posts in your feed. Understanding how these algorithms work can help you tailor your social media strategy to ultimately increase sales and brand awareness.
Unsurprisingly, Instagram’s algorithm prioritizes content that keeps users engaged. Posting frequently helps boost visibility, but there’s a fine line between consistency and overkill. Posting too often can overwhelm your audience leading to unfollows. To avoid this it’s important to remember that quality is crucial. While posting often is beneficial, it should not come at the expense of engaging and well-produced content.
The algorithm favors posts that are likely to be shared, so focus on creating content that sparks conversations or excitement. Instagram’s CEO has announced that carousel posts and Reels are particularly effective, as Instagram prioritizes these formats.
Facebook’s algorithm prioritizes meaningful interactions, emphasizing posts from your family and friends over businesses. This means that businesses must create engaging content that fosters genuine connections. Relevance is key when it comes to Facebook. Posts that align with current trends and user interests perform better. Posting frequently ensures your content stays fresh in the feed, while actively engaging in the comments section boosts visibility. Video content continues to be one of the most effective formats for audience engagement.
Another underutilized strategy is leveraging Facebook Groups and Events, as the platform prioritizes these features to foster community interactions. So, next time you’re hosting an event be sure to promote it on Facebook as this is a great way not only to spread the word, but it also helps your content and profile show up to a wider audience than before. Creating or joining Groups has also proven to be a successful way to improve algorithmic rating. See Meta’s tips for joining Groups.
TikTok
TikTok’s algorithm is highly interest-based, making it an excellent tool for targeting specific audiences. The platform categorizes content based on user engagement, meaning niche and highly specific content performs well. Location-based content and localized hashtags can further refine your audience reach. If you’re a Charlotte based restaurant, then you’ll want to be sure to add Charlotte geotag to your video. Check out how to add a location to your TikTok post here. Localized hashtags are a great way to drive your content to your target audience’s FYP. A great example of this would be using hashtags for upcoming events in your city.
Diversifying your content types maximizes exposure and keeps engagement high. Optimizing your bio with relevant keywords also helps TikTok categorize your profile, making it easier for new users to discover your content. The most successful content on TikTok is that which educates, entertains, or emotionally connects with viewers.
Best Practices
While each platform has unique algorithms, certain best practices apply across the board. Strategic use of hashtags can significantly improve discoverability. Engaging with comments and fostering conversations increases visibility and builds community. Consistency in posting is also essential to maintain audience engagement and relevance.
Interested in learning how Social Ape can help you maximize your social media presence and get in front of your ideal audience? Contact us today!
