Since its launch, Threads has become a popular platform for businesses looking to connect with their audience in a fresh and conversational way. Designed for quick, casual interactions, Threads is the perfect place to showcase your brand’s personality while engaging with followers. If you’re wondering what to post, here are some content ideas that can help your small business thrive on the platform:
1. Quick Tips and Advice
Offer value by sharing bite-sized tips relevant to your industry. For example, a café might post, “Pro tip: For the best iced coffee, always brew it stronger than usual to prevent a watery taste when adding ice.” Providing actionable advice helps establish your business as a trusted source.
2. Behind-the-Scenes Content
Give your audience a glimpse into your daily operations. Post a quick update like, “Here’s what goes into making our signature pastries fresh every morning! 🍰” Sharing behind-the-scenes moments makes your brand feel more approachable.
3. Polls and Questions
Engage your audience by asking questions or creating polls. For instance, a clothing boutique might ask, “Which color should we restock first? 🎨” Threads’ interactive nature makes it a great place to crowdsource ideas or spark fun conversations.
6. Exclusive Offers or Announcements
While Threads isn’t the place for heavy sales tactics, you can still share exclusive updates or deals in a casual tone. For example: “Pssst… Our new fall menu drops tomorrow. Any guesses on the secret ingredient in our pumpkin latte?”
7. Relatable Memes
Threads thrives on humor and creativity. Share a fun meme, gif, or visually engaging post that aligns with your brand. For instance, a gym could post: “How it feels to finish leg day: [insert gif].” Laughter is an easy way to connect with followers.
8. Timely or Trending Topics
Leverage trends or seasonal events to stay relevant. For example, during a heatwave, a smoothie shop could post: “Surviving this summer heat one mango smoothie at a time. 🍩 What’s your go-to summer drink?”
9. Ask for Feedback
Threads is an ideal platform to collect honest input. For instance, a tech startup might ask, “We’re brainstorming new app features! What would you love to see?” This makes your followers feel valued and involved.
Things to Remember
- Keep your content casual and conversational. Threads is all about fostering a laid-back and approachable vibe.
- Avoid overly sales-focused or formal language. Genuine, authentic content resonates more with followers.
- Mention your city, local landmarks, or trending events to increase your visibility in local searches. For example: “Counting down to this weekend’s [Local Event]! Stop by our booth for a sweet treat.” This can help the algorithm put your posts in front of your target audience.
- Focus on building connections rather than just pushing products or services. Engaged followers are more likely to interact with your posts and support your business.
By following these tips, you’ll create a Threads account that feels fresh, fun, and uniquely aligned with your business. Interested in learning how we can help your social media game? Contact us now.
